Senior Channel Strategy ManagerVirtualVocations • Cleveland, Ohio, United States
Senior Channel Strategy Manager
VirtualVocations • Cleveland, Ohio, United States
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A company is looking for a Senior Channel Strategy & Analytics Manager, Small Business Mobility.
Key Responsibilities
Define and own the upper-mid funnel strategy, aligning with marketing for lead generation and funnel velocity
Lead marketing investment optimization by prioritizing and allocating marketing spend across sourcing channels
Develop customer segmentation models and implement strategies for lead scoring and routing to enhance conversion rates
Required Qualifications
Bachelor's degree in Business Administration, Finance, or Economics
8 - 10 years of experience in Growth, Business Analysis, or strategic consulting, preferably in FinTech or financial services
Strong analytical skills with experience in synthesizing complex data sets
Proficiency in financial analysis tools and data visualization concepts
Excellent cross-functional communication and interpersonal skills
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