B2B Marketing LeadVirtualVocations • Sacramento, California, United States
B2B Marketing Lead
VirtualVocations • Sacramento, California, United States
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A company is looking for a B2B Product Marketing and Demand Gen Lead.
Key Responsibilities
Build and lead a scalable district and school leader marketing strategy
Drive inbound and outbound campaigns that generate qualified leads and pipeline
Collaborate with product and success teams to align on launch timing, narrative, and adoption goals
Required Qualifications
8+ years of experience in B2B marketing, with at least 2-3 years in a strategic role
Experience leading full-funnel B2B marketing strategy at a high-growth company
Proven track record of generating and converting qualified leads
Experience launching new B2B features or products with measurable business impact
Experience partnering closely with sales and SDR teams to improve conversion
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