Vice President of Marketing

Vice President of Marketing

We are seeking a data-driven, strategic, and hands-on Vice President of Marketing to lead our demand generation engine and drive FinQuery's next phase of growth. This role owns the MQL pipeline and leads all facets of our marketing functionincluding digital, product marketing, content, events, and brand. You'll report to the CEO and partner closely with Sales, Product, and Customer Success to align go-to-market strategy, messaging, and pipeline acceleration efforts. The ideal candidate is a player-coach with a proven track record in scaling B2B SaaS marketing teams and generating measurable pipeline and revenue impact.

What You Will Be Doing :

• Lead Demand Generation & Pipeline Growth
• Own and scale the MQL engine to meet aggressive growth targets, with a focus on SQL conversion and revenue generation
• Develop a quarterly marketing roadmap tied to pipeline goalsincluding acquisition, adoption, cross-sell, and upsell initiatives
• Manage and optimize paid digital channels (e.g., LinkedIn, Google Ads, ABM platforms) to drive cost-efficient, scalable pipeline
• Drive Data-Driven Marketing Execution
• Build and maintain a robust marketing analytics framework across all channelsensuring clear attribution from MQL to closed-won
• Partner with Analytics and RevOps teams to continuously refine reporting, campaign performance metrics, and ROI
• Lead structured A / B and multivariate testing programs to improve funnel conversion and campaign performance
• Scale a High-Performing Marketing Team
• Hire, mentor, and lead a high-impact team across key functions : demand gen, content, product marketing, design, and events
• Roll up your sleeves to coach team members on campaign execution, analysis, and optimization
• Drive a culture of continuous improvement and high accountability with clear performance goals and learning cycles
• Align Cross-Functionally Across the Business
• Partner with Sales and Product to tightly align on ICP, messaging, prioritization, and go-to-market strategy
• Create strong feedback loops to ensure marketing is directly informed by customer insights and frontline interactions
• Support sales enablement through targeted content, collateral, and campaign development
• Own Marketing Ops, Tech Stack & Budget
• Lead the marketing budgeting and resourcing process, ensuring alignment with company goals
• Continuously evaluate and optimize the marketing tech stack (HubSpot, Salesforce, attribution platforms, etc.)
• Ensure seamless integration between marketing, sales, and customer success systems

What Experience and Skills We Need You To Have :

Benefits :

$179,921 - $300,160 a year

The base pay range for this position is $179,921-$300,160. The final salary for this position will be determined in FinQuery's sole discretion consistent with applicable law, and based on a variety of factors, including, but not limited to, the applicant's skills, qualifications for the role, job-related knowledge, work experience, and FinQuery's business and other operational considerations.

FinQuery is revolutionizing accounting automation and contract management. As the only provider offering a single platform for complete visibility into lease and vendor contracts, we empower organizations with unprecedented control over their top spending categories. Our award-winning AI-driven software helps over 8,000 organizations worldwide minimize risk, boost efficiency, and reduce costs. Join us as we redefine how businesses manage their finances.

FinQuery is an equal opportunity employer to all persons, free from restrictions and prejudice based upon race, color, creed, religion, sex, domestic relationship status, parental status, family status, sexual orientation, national origin, gender identity, age, and disability status. FinQuery maintains a drug-free workplace.