Senior Director, Communications - WMUS Always On C...

Senior Director, Communications - Wmus Always On Consumer - Campaigns

This creative position plays a key role in shaping how Walmart U.S. communicates with the world. Reporting to the Group Director, Strategy and Campaigns, you will lead the development and execution of large-scale consumer campaigns and proactive storytelling that bring Walmart's to life and excites customers. You'll collaborate to identify opportunities for breakthrough communications that amplify the brand's voice and connect with customers in meaningful, relevant ways. The ideal candidate is a strategic and creative thinker with deep campaign experience, a strong media instinct, and a bias for execution in fast-paced, high-impact environments.

What You'll Do...

As the Senior Director, Campaigns, you'll build and drive large-scale consumer campaigns that shape perception, support business goals, and elevate Walmart's reputation. You will oversee major integrated campaigns, working across teams and agency partners to deliver stories that inform, inspire, and resonate.

Key Responsibilities :

• Team Leadership Lead and support a focused team of communications professionals, providing clear direction, hands-on guidance, and growth opportunities. Foster a collaborative environment that emphasizes quality, agility, and alignment with business priorities.
• Lead Integrated Consumer Campaigns Drive the development and execution of consumer-facing campaigns that shape brand perception and behavior. Manage strategy, messaging, agency partnerships, creative, and measurement to ensure consistent and compelling brand storytelling.
• Proactive Storytelling Strategy Identify and act on proactive storytelling opportunities that align with Walmart U.S. prioritiesspanning merchandising, innovation, customer value, and community impact. Package stories that resonate across national and local media, owned channels, and social platforms.
• Cross-Functional Collaboration Partner with teams across Communications, Marketing, Merchandising, Operations, and Insights to ensure campaign alignment and integration. Serve as a trusted partner to internal stakeholders, supporting clear and coordinated messaging.
• Media Engagement and Narrative Execution Shape pitches, build narratives, and deliver breakthrough coverage. Ensure all campaign efforts are rooted in insight, relevance, and brand consistency.
• Agency and Project Management Manage campaign timelines, scopes, and deliverables with internal and external teams. Track progress, evaluate results, and adapt in real-time to optimize effectiveness.
• Insight-Driven Content Development Use data, research, and customer feedback to inform messaging, tailor narratives, and measure impact across audiences and platforms.
• GenAI Super User Utilize technology tools including GenAI to ensure you and your team operate effectively and efficiently.

You'll Make a Positive Impact By :

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $130,000.00-$260,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

Minimum Qualifications...

Bachelor's degree in Communications, Public Relations, Political Science, or related field and 6 years' experience in journalism, communications, or relevant area OR 8 years' experience in journalism, communications, or relevant area. 2 years' supervisory experience.

Preferred Qualifications...

Direct media experience, Government or media relations experience in a Fortune 500 company, Managerial experience running media components of political election or grassroots advocacy campaigns.

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America