Head of Product Marketing Onsite - San Francisco

Overview

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world ship the best products. That starts with creating a place where everyone can do their best work. We are seeking an exceptional Head of Product Marketing to join our team at Vercel.

This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js, Vercel\'s platform, v0, the AI SDK, Shadcn, and Turbo.dev. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike. You\'ll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We\'re looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.

What You Will Do

• Develop and execute comprehensive product marketing strategies for Vercel\'s suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev.
• Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.
• Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.
• Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.
• Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.
• Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel\'s products, with a focus on enterprise customers.
• Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel\'s technical advantages and business value.
• Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel\'s platform among large organizations.
• Lead the development of product-focused content for Vercel\'s website, blog, and developer documentation, ensuring clarity and consistency in how Vercel\'s products are presented.
• Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel\'s latest innovations to the developer community and enterprise prospects.
• Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.
• Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.
• Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel\'s offerings.

About You

Benefits & Culture

EEO & Application Notes

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