Head of Marketing (NYC / MIA)

Head of Marketing (NYC / MIA)

About Crossmint

The world is migrating to stablecoin infrastructure to enable instant, affordable, and programmable transactions around the world. Crossmint is the leading provider of enterprise-grade technology to help the world build onchain. As an all-in-one platform, we offer products spanning wallets, onramps, stablecoin orchestration, checkout, and more. Together, these products enable use cases including embedded finance, money movement, payments, and agentic finance.

We are looking for a Head of Marketing to help drive awareness and conversion among the top fintech startups and institutions, including remittance companies focused on cross-border payments, B2B and B2C neobanks, payroll providers, etc. Supporting winning teams including MoneyGram, Wirex, Cacaofi, and more. We are looking for a senior marketing leader who possesses deep crypto knowledge and is passionate about bringing blockchain to the masses.

Location

New York City or Miami.

Type of Employment

Full-time. Hybrid setting.

About the Role

As Head of Marketing, you will be responsible for driving brand awareness, qualified leads, and cultivating an active community of developers using Crossmint's products. Your focus areas will include :

• Campaign management : Lead and manage end-to-end execution of major partnership launches and other marketing campaigns. Develop the right messaging, tactics, and recurring campaigns in collaboration with the team.
• Social media & channel growth : Run experiments to identify new growth channels, improve SEO across search and LLMs, and grow owned channels across social accounts, community, newsletter, and more.
• Product marketing : Partner with product, sales and cross-functional teams to develop clear messaging across product lines that is propagated across the website, socials, and other channels. Focus areas include wallets, stablecoin orchestration, and agentic finance.
• Brand marketing & content : Create externally-facing branded collateral including case studies, sales collateral, editorial content, and more to spread Crossmint’s vision. Use AI tools for image and video generation to drive affinity among target audiences.
• Developer marketing : Oversee the devrel team to ensure a winning experience for non-crypto native developers wishing to use our products.
• Performance marketing : Develop targeted experiments across social and / or search marketing and implement conversion attribution models to track campaign effectiveness.
• Events : Create opportunities for the sales team to drive leads through curated events at major fintech and crypto conferences with leading partners.

About You

You will bring proven marketing expertise and a passion for growth :

Bonus points

We highly value candidates who have :

Why Join Crossmint?

At Crossmint, we’re building the infrastructure powering the next generation of the internet, where identity, assets, and payments live onchain. Joining now means helping define what great customer experience looks like in an industry still being invented.

Compensation & Benefits

We’re offering competitive and generous compensation, with meaningful equity and upside.

Our Principles

We welcome your application even if you feel you meet around 75% of the requirements. At Crossmint, we believe skills can be learned, and diversity makes us stronger. We work to foster a respectful environment where each person can be their authentic self, free from harassment, racism, and any form of discrimination. We proudly uphold our commitment to diversity and inclusion as an equal opportunity employer, and this policy applies to all employment practices within our organization.

Please note that Crossmint never conducts AI-based interviews, and all of our processes include an initial video call with a team member. Crossmint will not request your personal identification documents or any payment at any point during your interview process. Stay vigilant about potential fraud. If you receive an email claiming to be from Crossmint but ending with a domain other than @crossmint.com, @crossmint.io, or @paella.dev, it is not from us. We own these three domains listed before, and they are the only legitimate ones.

Please let our Talent Team know if you need any assistance completing any forms, or participating in the process.

How to Apply

If you are interested, please apply here.

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