Senior Director of Marketing
VirtualVocationsSpringfield, Massachusetts, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Senior Director, Integrated Marketing Communications.
Key Responsibilities
Lead annual integrated marketing communications planning, ensuring cross-functional alignment and executional excellence
Oversee Partnerships & Community, Social Media, and PR functions, setting vision and KPIs to drive growth
Develop and activate integrated, omnichannel campaigns that build brand equity and generate consumer response
Required Qualifications
BA or higher in Marketing, Communications, or related field
10+ years of experience in consumer marketing roles, with at least 3+ years in a leadership position
Proven success in designing and executing fully integrated marketing campaigns across various channels
Strong background in brand storytelling, social / digital marketing, partnerships, and PR
Demonstrated ability to manage multi-million-dollar budgets and agency relationships
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Director Of Marketing • Springfield, Massachusetts, United States
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