Marketing Specialist Job at Guardian Dentistry Partners in Miami

Location : Guardian Corporate

At Guardian Dentistry Partners (GDP), we support a thriving network of 160+ dental practices across 11 states and DC-and we're just getting started. Ranked No. 384 on the 2024 Inc. 5000 list of America's fastest-growing companies, we are a values-driven organization fueled by integrity, collaboration, and purpose. Our mission is to support our dental partners and teams in building the practices of our collective dreams.

The Marketing Specialist will work closely with the Digital Marketing Manager and other marketing and operations leaders to support the marketing needs of the regional dental practices. This role involves developing and executing marketing plans to drive growth, improve visibility, and attract new patients. The specialist will also be instrumental in creating year-long patient engagement campaigns and promotions that resonate with diverse patient profiles. This is a field-facing role that requires collaboration with on-the-ground teams.

What You'll Do

• Lead regional marketing efforts for a portfolio of dental practices, ensuring performance, brand, and market relevance across multiple locations and sub-brands.
• Be a digital expert in analytics, paid search ads, and SEO
• Collaborate with regional operators and the marketing support team to develop and execute data-driven marketing plans that align with business goals.
• Build and manage digital campaigns to increase new patient volume and overall profitability.
• Analyze marketing performance data, track KPIs, and provide actionable insights to continuously improve campaign outcomes. (complete Excel test)
• Conduct persona / segmentation profiling to better understand patient demographics and tailor marketing strategies.
• Conduct market research in partnership with local offices to inform targeted digital marketing initiatives.
• Regularly assess market dynamics and competitor activity, recommending adjustments to stay ahead of local trends.
• Provide robust support to the Marketing Manager, contributing to the overall success of the marketing department.

What We're Looking For

What You Get (Beyond a Great Team) :

At Guardian Dentistry Partners, we believe in investing in people-whether that's practice's patients, our doctors, or our team members. If you're a strategic marketer who thrives on collaboration, ownership, and results, we'd love to meet you.

FLSA Status : Exempt

We are an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, genetic information, protected veteran status, disability status or other legally protected status. We will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.

Completion of this form is voluntary and will only be used to report on candidate demographics. Nothing contained in this form will be accessible or used in hiring or other employment decisions. Information provided will be recorded and maintained in a confidential file for reporting purposes only.