Public Relations Manager

Job Description

Job Description

Why J.McLaughlin?

J.McLaughlin was founded in 1977 by brothers Kevin and Jay McLaughlin with a mission to create an American Sportswear brand that offered two key components : classic clothing with current relevance and a retail environment that has a neighborhood feel. The J.McLaughlin brand has always been more about style than fashion : straightforward, unpretentious, and devoid of the superfluous. Our clothing is rooted in the tradition of sport, work, and play. With over 150 retail locations, each store is entirely unique, attentively designed to reflect the town's color, character, and architecture. This attention to detail extends to exemplary customer service and local philanthropic engagement.

Our “Culture of Kindness” creates an environment with respect, politeness, consideration, and empathy that creates a family like atmosphere and focuses on giving back to the community. The company has an entrepreneurial spirit which fosters great experience and career opportunities, complemented with our great incentive benefits programs.

Overview

J.McLaughlin is a specialty American Sportswear and Accessories brand headquartered in New York. J.McLaughlin has the reputation for being “local and loyal”, building meaningful relationships within each community and providing customers with highly personalized service. We are a growing company with a focus on our culture of kindness, cultivating an exceptional atmosphere in which to work and shop. We are seeking a dynamic, self-starting Public Relations & Communications Manager to support both internal and external brand communications. This individual will play a critical role in shaping the brand’s narrative, securing strong media placements, supporting influencer and social communications, and driving a cohesive messaging strategy that reflects the voice and values of J.McLaughlin. This role works closely with cross-functional partners and external PR agencies to amplify the brand across owned, earned, and shared channels. This role is primarily based in our corporate office in Greenpoint, Brooklyn.

About the role

Essential Functions :

• Support and execute the overall communications strategy to elevate the J.McLaughlin brand across traditional and digital platforms
• Collaborate with the Head of Communications to craft and pitch compelling story angles to national, regional, and trade media outlets
• Cultivate and maintain strong media relationships across fashion, lifestyle, retail, and business press
• Write and edit press materials including releases, media alerts, fact sheets, talking points, and executive communications
• Develop and manage seasonal PR calendars and static communication plans that align with brand and marketing initiatives
• Partner with outside agencies to ensure consistent brand messaging and maximize coverage opportunities
• Collaborate with social media teams to support influencer outreach and organic storytelling on owned platforms
• Support internal communications efforts, ensuring consistency in tone, voice, and messaging across internal touchpoints
• Identify emerging PR trends, cultural moments, and new media opportunities for brand visibility
• Serve as a resource and problem-solver across departments, helping turn brand moments into media moments

Additional Responsibilities :

What we are looking for

This role is perfect for a thoughtful communicator with impeccable taste and a passion for brand storytelling. The ideal candidate is a connector and a doer—someone who is equally comfortable writing a press release, brainstorming a new media pitch, or briefing a stylist or editor on the nuances of our product and brand.

Skills & Requirements :

Physical Requirements :

Equal Opportunity

J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.