Dir Partnership Marketing

Director of Partnership Marketing

Boys & Girls Clubs of America is the nation's premier youth development organization. Our programs, training and services impact nearly 4 million children and teens every year. We are always looking for qualified professionals with a passion for improving young lives, as a member of our national staff. We have strong values, embrace diversity and offer great benefits to allow our employees to maintain work / life balance.

LOCATION : This position is on-site, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

JOB SUMMARY

The Director of Partnership Marketing leads integrated marketing for all partners headquartered in assigned region, representing a $10M+ portfolio of partnerships with top brands. It serves as marketing lead on the regional partnerships team, bringing a #OneTeam approach that contributes to regional and total revenue targets through stewardship of existing partners and successful solicitation of new partners. The position brings expertise in integrated marketing, leveraging public relations, digital, events, communications, content, and advertising, and marrying the goals of the partner and our organization to achieve mutually beneficial objectives. The role is responsible for partnership marketing excellence across the assigned portfolio, including leadership and development of direct report(s) on the regional partnership marketing team. Position reports to National Director of Partnership Marketing.

The partnership marketing team is comprised of top-notch and well-rounded expert marketing and communications professionals, strong leaders experienced at interfacing with executives at all levels at global powerhouse brands, and passionate innovators who ideate and build campaigns that forge new ground. This position is part of a team that is advancing public interest on critical issues facing youth to create real impact for kids in communities nationwide.

Responsibilities

Direct partnership marketing for regional portfolio of corporate & foundation sponsors

• Lead partnership marketing for all partners headquartered in assigned region, representing $10M+ portfolio of partnerships with top brands
• Develop deep understanding of partner business objectives and industry dynamics, and effectively integrate BGCA and partner goals to develop mutually beneficial, co-branded marketing plans
• Serve as marketing point for premier partnerships within the portfolio, leading planning and implementation
• Lead national marketing campaigns that leverage an expert integrated approach, including public relations, events, social and digital, content development, advocacy, communications, cause marketing and advertising
• Deliver expert marketing counsel that builds confidence and trust with stakeholders at all levels, including top executives at partner brands, media, local Club leadership and board members
• Lead with innovation and creativity, identifying and acting upon opportunities to deepen impact with key audiences
• Produce high-impact partnership marketing that elevates the value proposition for corporate investment in our mission, reinforces Boys & Girls Clubs of America's leadership and attracts new supporters
• Serve as a passionate champion of the Boys & Girls Clubs brand and ensure brand consistency and messaging that best represents the partner and our organization
• Lead efforts to scale marketing activities for successful implementation within a federated model

Lead marketing for regional team, including supervision of direct report(s)

Achieve annual corporate partnership revenue goals

Lead with #OneTeam approach to drive partnership stewardship, growth and engagement

SUPERVISION EXERCISED

Qualifications

EDUCATION & EXPERIENCE

SKILLS & TRAITS