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Marketing Director

Marketing Director

CorDxAlpharetta, GA, US
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Marketing Director

CorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services.

CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market.

Responsibilities

  • Develop and implement a comprehensive marketing strategy aligned with our business goals.
  • Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.
  • Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.
  • Develop brand-building strategies that elevate our market presence and customer engagement.

Campaign Development and Execution :

  • Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events.
  • Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.

    • Stakeholder Engagement :

  • Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies.
  • Build and maintain relationships with key industry partners, stakeholders, and influencers.

    • Leadership and Team Management :

  • Lead and inspire the marketing team to achieve exceptional results.
  • Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.
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    Marketing Director • Alpharetta, GA, US

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