Director, Growth Marketing

Job Description

Job Description

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that's also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You are a performance-driven marketer who thrives at the intersection of data and creativity. Equal parts analytical and imaginative, you can dive into the details of campaign performance while keeping a brand-forward perspective. You enjoy testing, iterating, and uncovering what truly moves consumers, and you can translate insights into actionable strategies. Your ability to balance growth metrics with creative brand storytelling makes you a natural fit for this role.

About The Role

As the Director, Growth Marketing, you will own goop's paid and performance marketing strategy with a focus on acquisition and retention. Reporting into the VP of Growth & Digital Marketing, you'll work closely with our in-house creative and brand teams as well as external partners to optimize paid campaigns, identify growth opportunities, and scale performance across channels. This role requires hands-on experience with paid social (Meta), affiliate, and SEM, paired with strong analytical rigor and an eye for brand nuance. You will not only manage campaign performance but also translate insights into creative briefs, content strategies, and retention initiatives that fuel sustainable growth for goop's beauty and fashion businesses. Responsibilities include :

• Lead goop's acquisition and retention strategies to ensure profitable CACs & high LTVs across all customer cohorts.
• Manage the performance marketing strategy across paid social, affiliate, SEM, and other emerging channels.
• Drive a culture of test-and-learn, extracting actionable insights from campaign data and customer behavior.
• Partner cross-functionally with product, data, lifecycle, and finance to align growth strategy with company objectives.
• Lead and manage external agency relationships to ensure accountability and performance.
• Develop and drive customer analytics frameworks focused on acquisition, retention, LTV, and cohort analysis.
• Present growth performance, insights, and recommendations on a regular basis.
• Collaborate with cross-functional partners across brand marketing, creative, product, and ecommerce to ensure growth strategies align with goop's brand identity.
• Stay current on performance and retention marketing trends, tools, and best practices to keep goop ahead of the curve.

Qualifications & Experience

FAQ

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. J ob Disclosures : No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.