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Account Based Marketing Manager
Account Based Marketing ManagerVirtualVocations • Worcester, Massachusetts, United States
Account Based Marketing Manager

Account Based Marketing Manager

VirtualVocations • Worcester, Massachusetts, United States
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A company is looking for an Account Based Marketing Manager.

Key Responsibilities

Design and execute 1 : 1 and 1 : few ABM programs that align with sales goals and influence decision makers

Define buyer personas and craft messages that align with persona challenges and expected business outcomes

Monitor key performance indicators for ABM programs and ensure continuous improvement

Required Qualifications

5+ years of experience in ABM / Field Marketing in a B2B environment

Proven track record of managing integrated B2B marketing campaigns

Familiarity with the technology sales cycle and marketing communication strategies

Excellent project management skills

A strong team player who thrives in a collaborative environment

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Marketing Account Manager • Worcester, Massachusetts, United States

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