Manager, Global Media Relations & Influencer Marketing Job at GoPro in San Diego

Manager, Global Media Relations & Influencer Marketing This role offers flexibility, with 2–3 days of in-person collaboration and the flexibility to work from home, as long as you're within proximity to the Carlsbad, CA office.

The Role :

This role will be supporting GoPro’s Global Media Relations efforts (tech media, YouTube, influencer marketing) working closely with a small, fast-moving internal team to execute a seamless global strategy. Success in this role requires excellent communication skills, a strong grasp of media dynamics and landscape, and the ability to transform company initiatives into compelling stories.

The person in this role will be responsible for :

Product Launches : Contribute to all PR-related aspects of GoPro product launches, ensuring consistent, high-quality execution.

Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materials

Support in-person launch events and manage product review processes

Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing

Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility.

The Current

Lead GoPro’s News Blog, overseeing the content calendar, content creation, publishing and functionality across all regional news pages. Collaborate with the SEO team to drive traffic to GoPro.com and convert readership into sales.

Own and manage the publishing calendar

Write and publish 2-3 posts per month

Deliver clear, engaging and polished writing

Foster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms)

Troubleshoot and resolve page or HTML issues as needed

Influencer Marketing

Support influencer marketing initiatives by evaluating new and existing brand advocates / ambassadors and strengthening relationships with creators across platforms (Instagram, TikTok, YouTube)

Conduct outreach, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnerships

Assist with influencer activations :

Pre-event : logistics (travel, CLPAs), activity planning, creator education, budget management, creator communications

On-site : host creators and provide event support

Post-event : develop recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing Operations

Media Relations Operations

Reporting, pitching and operations

Compile and circulate weekly GoPro “news” updates (product, corporate comms, marketing beats) from Global HQ to regional teams

Pitch seasonal opportunities such as holiday / BFCM, Dads & Grads, gift guides, etc

Update and maintain the GoPro media database and deploy database-wide updates as-needed

Coordinate press briefings at key trade shows and events

Support Marketing Operations team in preparing seeded product

Skills We’re Excited About

Exceptional writing skills & previous public relations agency experience, with CE or technology clients (or in house) experience

Understanding of tech media landscape and proven relations with media

Content calendar management, experience at a publishing house

Confident public speaker; comfortable on-camera / demoing products

Ability to manage multiple tasks, projects, and budgets

Creative thinker

Self starter with “Get’r done” attitude

Travel is required – 30%

Software Tool Skills We’re Excited About

Media Monitoring tools : Meltwater or similar

CMS : Content Stack or similar / HTML Coding

Project Management : Wrike or similar

Data : Excel Mastery

Social Media tools : GRIN / Sprout or similar

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

Get your very own GoPro camera + gear

Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents

Life insurance and disability benefits

Generous time off policy

12 weeks paid parental leave for new parents

Pre-tax and Roth 401(k) options

Discounted employee stock purchase plan (ESPP)

LiveHealthy monthly wellness reimbursement

Wellness programs including 1 : 1 Coaching, 1 : 1 Therapy sessions, and mental health resources

Innovative remote-friendly wellness classes and events

Flexible work arrangements

Monthly phone and internet reimbursement

Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more

Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $88,400 - $104,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.

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