Director of Marketing and Growth

Director Of Marketing & Growth

Location : Richmond, Virginia

Job Type : Permanent

Compensation Range : $120,000 - 150,000 per year

We are seeking a visionary Director of Marketing & Growth to lead the growth strategy for a prestigious, national-caliber law firm based in Richmond, VA. This is a high-impact executive role reporting directly to the firm's President. You will be the architect of the firm's market position, responsible for coaching elite attorneys and driving revenue through sophisticated BD and marketing initiatives.

Responsibilities :

As the Director, you will provide strategic leadership across all marketing and business development functions. Your primary responsibilities will include :

• Drive the Growth Strategy : Develop and execute a firm-wide business development plan in collaboration with executive leadership.
• Coach & Empower Attorneys : Partner with, coach, and empower the firm's attorneys to build and execute effective individual and practice-level business development plans, helping them turn prospects into lasting client relationships.
• Elevate the Brand : Define and amplify the firm's brand narrative and market position. You will ensure a consistent and powerful brand identity across all channels, from public relations and social media to proposals and client events.
• Manage the Opportunity Pipeline : Oversee the firm's entire opportunity pipeline, from leading high-stakes RFP and proposal responses to leveraging a CRM system for data-driven client targeting and relationship management.
• Build Market Intelligence : Serve as the firm's expert on market trends, competitive landscapes, and client industry shifts to identify and capitalize on new business opportunities.
• Enhance Firm Reputation : Manage the firm's submissions for prestigious legal directories and awards (e.g., Chambers, Best Lawyers) to enhance visibility and reinforce its reputation for excellence.

Qualifications :

5+ years of senior-level leadership experience in marketing and business development.

A background in a professional services firm (law firm experience is a major plus!).

A proven track record of developing strategies that drive revenue growth.

Exceptional communication skills and the ability to influence senior stakeholders.

This is a unique opportunity to own a critical function with executive visibility and make a measurable impact.

Crucially, this experience must be from within a professional services firm (law firm, accounting, or consulting). Direct law firm experience is strongly preferred.

Expertise in managing CRM systems, RFP / proposal processes, and departmental budgeting.

Strong project management skills and the ability to navigate multiple priorities under tight deadlines.

A Bachelor's degree is required.

Benefits : Health

Vision

Dental

401k

Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including : medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.