Social Media Marketing Specialist (Irvine)

Social Media Marketing Specialist

Job Opportunity : Social Media Marketing Specialist

Location : 770 Roosevelt, Irvine, CA 92620

Job type : Full-Time Contractor, 40 hours per week

Intended Start Date : As Soon As Possible

Pay Range : $20-$25 / hr

Who We Are :

Think Academy US is a distinguished education technology company, a proud subsidiary of TAL Education Group (NYSE : TAL). We are devoted to offering top-tier K-12 extra-curricular learning services, combining affection and innovation to revolutionize the educational journey for every child.

Your Role :

As a part of our social media marketing team, you will play a pivotal role in our Marketing Department, primarily focusing on generating engaging and relevant content for RED and WeChat. This position involves direct engagement with our core audience - parents, to understand their needs and preferences. The ideal candidate will be responsible for keeping a pulse on trending topics and conducting thorough research to produce key and professional information that resonates with our audience. As a member of our marketing team your responsibilities include :

• Community Engagement : Regularly communicating with parents through social media platforms to identify their needs, preferences, and feedback.
• Trend Analysis : Stay abreast of the latest trends in education and social media to ensure our content is current and engaging.
• Research and Development : Conduct detailed research to gather key and professional information that supports our content creation strategy.
• Content Creation : Develop and implement a content calendar for Red and WeChat platforms, ensuring a steady stream of high-quality posts that align with our brand voice and audience interests.
• Performance Analysis : Monitor the performance of social media content, using insights to refine and adjust strategies for increase engagement and reach.

Required Qualifications :

Exceptional communication abilities with a proven track record of effectively engaging with diverse audiences. The ability to listen, understand, and respond to audience needs is paramount.

Outgoing and proactive with a natural flair for initiating and maintaining meaningful conversations.

Strong research capabilities with a knack for identifying relevant, factual, and engaging information.

Believes in the joy and value of helping others, with a collaborative spirit that enhances team efforts.

Prior experience in content marketing, especially in managing RED and WeChat accounts is highly preferred. Familiarity with education enrichment and our audience needs is a plus.

Bilingual in Mandarin is required.

Benefits :

$20-25 / hr

Work with a young and talented startup team.

Potential for future employment opportunities based on performance.

Join us on this exciting journey of building something extraordinary from the ground up!

Think Academy's Commitment to DEI :

Think Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Diversity, Equity, and Inclusion (DEI) are fundamental values at Think Academy. We believe that a diverse workforce brings different perspectives and ideas, fostering creativity and innovation. Our commitment to DEI extends to all aspects of employment, including hiring, advancement, and development opportunities.

At Think Academy, we strive to create a workplace where everyone feels valued and included. We are dedicated to providing equal opportunities for employment and advancement, regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, or any other protected status.

If you require accommodations to participate in the job application process, please let us know once you have received an update about your application moving forward with the company. We are committed to providing reasonable accommodations to individuals with disabilities throughout the recruitment process.