Marketing Specialist Job at Pacific Clinics in Arcadia

Overview

Marketing Specialist at Pacific Clinics. Schedule : Monday through Friday, from 9am to 5pm. The Marketing Specialist position plays a crucial role within Public Relations, a multidisciplinary department responsible for integrated communications, marketing, and brand positioning. This position reports to the Director of Marketing and is responsible for campaign coordination, social media management, podcast and content calendar management, as well as performing tasks across Pacific Clinics’ priority programs. The ideal candidate is a hands-on executor who thrives in a fast-paced, mission-driven environment, has a strong attention to detail and understands culturally responsive marketing for diverse communities.

Responsibilities & Duties

• Support the development of marketing campaigns across digital channels (social, SMS, search, sponsorships, etc.) and offline channels (print, outdoor, events, etc.)
• Create, schedule and monitor social media content that reflects Pacific Clinics’ tone, values and strategic messaging. Coordinate social content from other departments.
• Assist with producing social content, digital ads and print collateral for internal and external use.
• Coordinate with vendors for assistance with projects across web, advertising and live events.
• Draft and edit marketing copy for emails, blog posts, social graphics, web pages and other collateral with attention to accessibility and cultural relevance.
• Collaborate with program teams to surface testimonials, marketing needs and program / service updates.
• Work with designers to develop visual assets aligned with brand standards.
• Support occasional podcast and webinar-related logistics (e.g., talent coordination, asset creation, promotion).
• Submit content for translation as needed.
• Assist with implementing basic SEO strategies on key services pages.
• Upload and tag assets in the agency’s digital asset management system.
• Pull and report on campaign metrics using tools such as Google Analytics, Meta Business Suite, LinkedIn and other dashboards.
• Monitor digital listings (Google Business Profiles, Yelp, etc.) and manage reviews and reputations.
• Maintain marketing calendar and content libraries.
• Assist in managing CRM contact lists.
• Assist with managing purchase orders, invoices and maintaining organized records of marketing contracts and expenses.
• Provide on-site or remote support for events and outreach activities.
• Stay informed on marketing trends and recommend improvements to processes or tactics.
• Attend editorial meetings, campaign planning sessions and cross-department check-ins as needed.
• Models Pacific Clinics’ approach, mission and core values in all communication and correspondence.
• Communicates effectively in a culturally competent and diverse population and promotes favorable interactions with managers, co-workers and others.
• Performs other duties as assigned.

Qualifications

What We Offer

About Pacific Clinics

Pacific Clinics is California's largest community-based nonprofit provider of behavioral and mental health services and support. Our team of more than 2,000 employees speak 22 languages and are dedicated to offering hope and unlocking the full potential of individuals and families through culturally responsive, trauma-informed, research-based services for individuals and families from birth to older adults.

Who We Serve

Pacific Clinics serves children, transitional age youth, families, adults, and older adults. We offer a full range of mental and behavioral health services, foster care and social services, housing, continuing adult education and early childhood education programs to Medi-Cal eligible individuals and families throughout Alameda, Contra Costa, Fresno, Kings, Los Angeles, Madera, Orange, Placer, Riverside, Sacramento, San Bernardino, San Francisco, Santa Clara, Solano, Stanislaus, Stockton, Tulare and Ventura Counties.

Equal Opportunity Employer

We will consider for employment qualified Applicants with Criminal Histories in a manner consistent with ordinance 184652 Sec.189.04 (a) and San Francisco Police Code, Article 49. Section 4905.

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