Position Summary
The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate other team member to support the overall public relations initiatives for the productions.
Requirements
Essential Job Functions & Responsibilities :
Media Research & Outreach :
- Assist in building national and regional media lists for entertainment productions
- Pitch media outlets to secure coverage for the productions
- Establish and maintain relationships with media professionals
- Ensure proposals meet client needs and goals
Strategy & Campaign Planning :
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productionsPlan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goalsSubmission Plan Development & Implementation :
Develop submission plans for publicity campaigns and implement themUnderstand and execute social publicity tactics on behalf of clientsIdentify media influencers to use on behalf of clientsEnsure submission plans are executed efficiently and effectivelyContent Development :
Writing compelling press materials, pitch letters, and promotional copyResponsible for writing press releases and pitchesAnalysis :
Monitor publicity campaign performance and provide regular reports to the Publicity LeadAssist in analyzing media coverage and audience reachOther Common Job Functions
Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)Work collaboratively with team members that align with the company's purpose, mission and visionMaintain a high level of professionalism when interacting with clients, colleagues, and stakeholdersContinuously strive for personal and professional growth, keeping up-to-date with industry trends and developmentsStrive to create a society overflowing with joy and excitement as part of the company's purpose, mission and visionHas a proactive attitude towards creating connections among diverse cultures, languages, and digital platformsEducation and Experience Requirements :
Required :
Bachelor's Degree in Public Relations, Communications, Marketing, or related fieldPrevious experience in public relations, publicity, or related fieldStrong written and verbal communication skillsKnowledge of media outlets and industry influencersDetail-oriented with strong organizational and multitasking skillsPreferred :
Experience in the entertainment industryAbility to speak and read JapaneseDesired Skills and Abilities :
Strong interpersonal and relationship-building skillsAbility to work collaboratively in a team environmentAnalytical thinking and problem-solving skillsPassion for entertainment and pop cultureBenefits
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
Health Care Plan (Medical, Dental & Vision)Paid Time Off (Vacation, Sick & Public Holidays)Hybrid Work ModelWhile we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.