Sr. Analyst, Marketing Experimentation and Personalization
MediabistroAtlanta, GA, United Statesjob_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionThis position reports to the Manager This position has 0 direct reports No travel required. Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Must be 18 years of age or older. Must be legally permitted to work in the United States. Master's degree in a quantitative field (Statistics, Analytics, Computer Science, etc.) or relevant work experience 6+ years of experience in in data mining, statistical analysis, auditing, and / or forecasting Demonstrated expertise on data analysis and data visualization. Demonstrated expertise on how to translate analysis into effective presentations. Demonstrated expertise utilizing data analysis to identify key insights that help solve business problems. Experience in Marketing / media analytics and experience running marketing experiments. Experience with experimentation and web analytics tools like Adobe Analytics, Adobe Target etc. Expertise in experimental design and causal inference. Ability to apply experience in a wide variety of database applications, analytical tools and languages including SQL, SAS, Tableau, R, Python and similar tools. Working knowledge of Microsoft Excel and Power Point Ability to partner with requesting organizations to build KPI frameworks. Ability to code in Python, R, SQL, Jupyter Notebook, VertexAI and AutoML Ability to visualize data using Tableau. Experience managing multiple projects and working in a fast-paced environment. Critical thinking skills to identify the strengths and weaknesses of alternative solutions; ability to understand and foresee implications of new information for current and future problems solving. Strong written and verbal communications skills. Ability to persuade, inform, and influence others based on findings. A track record of taking complex results and communicating them in an easily understood way. Superior interpersonal skills and ability to collaborate actively and work in a team environment. Ability to quickly learn and adapt to new technologies, tools, and techniques. The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job. Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Manages Conflict
Position Purpose :
The Senior Analyst, Marketing Experimentation & Personalization helps in designing and implementing experiments, analyzing results, making recommendations based on findings, developing personalization strategies, designing new analytical platforms, and partnering with cross-functional teams to deliver high quality analytics solutions for the Home Depot. This newly formed team is seeking expert individual contributors in experimentation and marketing analytics to drive our marketing and personalization initiatives. The ideal candidate will be skilled in advanced analytics and analytical tools and languages such as Python, R, SQL, Adobe Analytics, and Tableau. They will also possess expertise in Applied Statistics, Data Science, Marketing analytics & Experimentation principles.
Key Responsibilities :
- 65% - Data Analytics - Analyzes large volumes of data and leverages data analytics tools to create new dashboards, reports and any additional ad-hoc requests, using a wide variety of database applications / analytical tools / languages including GCP BigQuery, SQL, SAS, R, Python, Jupyter Notebook, Adobe Analytics, and Tableau.
- 10% - Management of Data - Collaborate with other decision analysts to explore new sources of data; cleanse, validate and test data.
- 5% - Project Management & Support - Supports end users, solve problems and troubleshoots numerous issues.
- 15% - Solution Development - Collaborate with stakeholders, business partners, colleagues, developers, and business analysts to deliver high quality analytics solutions.
- 5% - Technical Exploration & Development - Develops additional technical competencies and subject matter expertise within core functional group, including but not limited to enhancements / modifications to systems and procedures.
Direct Manager / Direct Reports :
Travel Requirements :
Physical Requirements :
Working Conditions :
Minimum Qualifications :
Preferred Qualifications :
Minimum Education :
Preferred Education :
Minimum Years of Work Experience :
Preferred Years of Work Experience :
Competencies :
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