Job Description
Job Description
We are looking for an experienced Shopify eComm Digital Marketing Specialist to join our team on a contract basis in Atlanta, Georgia. In this role, you will oversee eCommerce operations, manage digital marketing campaigns, and maintain the company's Shopify Plus platform. This is a part-time position requiring 20-30 hours per week, with occasional onsite work.
Responsibilities :
- Manage and update the company's Shopify Plus website, including creating and optimizing templates.
- Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads and email marketing.
- Analyze website traffic and performance using Google Analytics to identify trends and opportunities.
- Implement and optimize Google AdWords strategies to drive targeted traffic and increase conversions.
- Collaborate with internal teams to ensure seamless eCommerce operations and customer experiences.
- Utilize coding skills to troubleshoot and enhance website functionalities as needed.
- Monitor and report on campaign performance, providing actionable insights to improve outcomes.
- Stay current with industry trends and best practices in digital marketing and eCommerce.
- Coordinate onsite work as needed, ensuring alignment with company goals.
- Manage part-time hours effectively to prioritize tasks and meet deadlines.
- Proven experience with Shopify Plus, preferably in a B2B eCommerce environment.
- Strong background in digital marketing, including Google Ads, Google Analytics, and email campaigns.
- Proficiency in Google AdWords and ability to optimize campaigns for maximum ROI.
- Familiarity with coding and website development is a plus.
- Excellent organizational and project management skills.
- Ability to analyze data and translate insights into actionable strategies.
- Strong communication skills for collaborating with internal teams and stakeholders.
- Availability to work 20-30 hours per week, including occasional onsite work in Atlanta, Georgia.