Senior Director, Brand and Advertising Research

Overview Location : US-Remote

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Exciting Opportunity : Drive the Growth of Brand and Ad tracking in North America. We are looking for a dynamic leader to support the growth of our Brand / Communication tracking business across North America, develop strategic opportunities, and deliver consumer insights that drive marketing effectiveness and strengthen brand equity.

Reporting to the Practice Area Leader, you will drive client adoption of NielsenIQ’s Brand and Communications tracking solutions. You will work with commercial teams to identify opportunities, shape proposals, support pitches, and guide clients to the right solutions. The role focuses on delivering high-value client opportunities, contributing to revenue growth, and positioning NielsenIQ as a trusted partner in brand measurement.

Key Accountabilities & Responsibilities

Drive Revenue Growth

Identify and activate opportunities to grow Brand and Communications Tracking adoption; support sales with strategic input and expertise. Develop and execute activation plans to engage clients approaching the end of current brand tracking contracts, influencing during RFP and renewal processes.

Strengthen Client Relationships

Act as a trusted advisor, helping clients understand how Brand and Communication Tracking capabilities address their business challenges and deliver measurable impact. Prepare high-quality responses to RFIs and RFPs; craft pitches that differentiate NielsenIQ and meet client goals.

Amplify Product Value

Champion Brand Tracking solutions across internal teams and with clients. Enable stakeholders to position and promote offerings, showcase impact through success stories, thought leadership, and external articles. Stay informed on evolving product capabilities and market challenges.

Enable Team Collaboration

Share knowledge and best practices across teams to foster alignment, build capability, and support success. Lead bootcamps, workshops, and training sessions to build capability and drive performance.

Core KPIs

Revenue Achievement : Meet or exceed revenue and margin targets through strategic client engagement and solution alignment.

Client Conversion : Drive adoption by identifying opportunities and influencing decision-makers across key accounts.

Engagement Excellence : Deliver compelling pitches and proposals that meet client needs and drive engagement and conversion.

Knowledge Sharing : Contribute to internal initiatives by sharing expertise and supporting team development.

Visibility and Awareness : Elevate product visibility through impactful presentations, industry events, and high-quality sales materials.

A Little Bit About You

Passion for Brand, Advertising, Packaging and Design; experience and interest in automotive and FMCG categories. We seek a savvy salesperson with urgency and accountability to meet financial targets. Ability to tell a story that resonates at all levels, work effectively in a remote, dynamic environment, and manage complex client relationships and issue resolution.

Qualifications

The ideal Practice Area Expert is commercially driven with a track record of winning and growing large-scale brand tracking programs. They thrive in a fast-paced, client-facing environment and have deep expertise in consultative selling, solution positioning, and navigating complex sales cycles. They balance immediate needs with long-term growth, translating client needs into tailored solutions.

10+ years of consultative work or sales success in securing large brand tracking programs, with experience leading high-value pitches, proposals, and RFPs. Automotive experience is a plus.

Experience in consulting, analytics, or consumer research focused on brand tracking.

Deep knowledge of brand and media evaluation; ability to apply insights to client challenges.

Strong business development skills; ability to identify client needs and translate them into actionable solutions.

Thought leadership with a clear point of view on brand growth and advertising strategy; presenting at events or webinars is a plus.

Familiarity with sales processes and tools; hands-on proposal development is essential.

Excellent communication and presentation skills; ability to influence senior stakeholders.

Bachelor’s degree required; Master’s degree preferred but not mandatory.

Experience with NielsenIQ or equivalent data sets is an advantage.

Ability to travel to meet clients.

Additional Information

This role has a market-competitive salary with an anticipated base compensation range of $117,250–$140,000. Actual salaries vary by experience, qualifications, skills, and location. This role may be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

Our Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee Assistance Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together two industry leaders with global reach. NIQ delivers a Full View with comprehensive consumer insights and advanced analytics through state-of-the-art platforms. NIQ is an Advent International portfolio company with operations in 100+ markets.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to fostering an inclusive workplace. All employment decisions are made without regard to protected characteristics. To learn more about our ongoing diversity and inclusion efforts, please visit the Diversity and Inclusion page.

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