Brand Manager

Job Description

Job Description

Join Our Team as Brand Manager at TCPL !

TCPL is seeking a dynamic and experienced Brand Manager to join our Integrated Marketing function in a full-time , salaried role based in Woodcliff Lake, New Jersey .

This position plays a pivotal role in strengthening and accelerating our core business. You'll work closely with the Head of Coffee Marketing , leading holistic initiatives to accelerate brand penetration and achieve growth ahead of the market, with a focus on portfolio management, go-to-market strategy, and communications - all while maintaining a sharp focus on the P&L.

Portfolio Strategy

• Analyze portfolio performance by segment, variant, size, and channel to recommend assortment optimizations that maximize relevance and productivity on shelf. Leverage category insights from syndicated data (Nielsen, Numerator) as well as shopper and consumer insights to inform recommendations.
• Assess Eight O’Clock’s presence in e-commerce and identify opportunities to expand reach, optimize assortment, and drive growth across all digital channels. Propose actions to enhance the online customer experience, improve conversion rates, and ensure consistent brand messaging throughout the omni-channel ecosystem.

Brand Building

Support the rollout of our new brand positioning across touchpoints to help rejuvenate the Eight O’Clock brand :

Business Health

Innovation and Learning

Requirements

What are the Critical success factors for the Role?

What are the Desirable success factors for the Role?

Benefits

Total Target Compensation Hiring Range : 120,000 USD to 168,000 USD per year

The Total Target Compensation (TTC) at the time of hiring represents the pay range applicable upon commencement of employment. This range is effective from your hire date to March 31, 2026, and comprises both base pay and bonus pay. For further details regarding pay, please consult with your recruiter.

Final compensation for each employee will be determined based on various factors, including—but not limited to—geographical location, knowledge, skills and abilities, relevant experience, and educational background.

In addition to the Total Target Compensation, as part of Tata Consumer Products U.S. Inc., this position is eligible for our comprehensive employee benefits program. Benefits include a retirement plan, private health coverage, access to Employee Assistance Programs (EAP), leave entitlements, and special TCP discounts. Detailed information regarding benefit plan participation will be provided upon receipt of an employment offer or upon joining the organization.

Please note : The Company reserves the right to modify base salary and any other discretionary compensation programs at any time. Adjustments may be made based on individual performance, company or departmental performance, and market factors. The Company also reserves the right to amend benefits in accordance with company policies.

Date of posting : October 15, 2025

FLSA status : Exempt