Manager, Creative Producer - Performance Marketing

Manager, Creative Producer - Performance Marketing

Los Angeles, California, United States of America

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Key Responsibilities

• Project manage overall creative asset production across static, video, and digital-first asset placements within the Performance Marketing team across all business verticals (Streaming, Games, and Netflix House).
• Connect the dots between creative learnings across multiple campaigns to be a thought partner in creative strategies and be informed on the best creative practices. Proactively collaborate with Marketing and Brand cross-functional partners for potential creative asset adaptation needs that can be leveraged for Performance Marketing campaigns.
• Set up key milestone creative planning schedules, schedule creative asset backout schedules, and adjust timelines as needed throughout the year to minimize production bottlenecks.
• Review incoming requests and creative briefings from media strategists to ensure clarity and completeness before delegation.
• Be a key voice when evaluating and selecting new creative partners, onboarding external teams to Netflix tooling and processes.
• Delegate creative work to internal artists, suitable external creative agencies, or other internal teams i.e., Experiences, Title marketing teams, etc.
• Directly manage selected projects with creative agencies and facilitate communication between Marketers, Marketing Artists, and agencies. Onboard agencies to brand & GenAI guidelines, finishing, localization, and spec deliverable requirements.
• Set up MSAs, SOWs, set deadlines, and negotiate budgets with external vendors. Facilitate the creation of Purchase Order (PO) numbers for external vendors, track progress of creative development work against the SOW, and flag potential overages or savings to FP&A.
• Manage end-to-end asset creation including but not limited to owning & socializing localization strategy, sending creative lock emails, gathering pre-clearance checks with legal, music, ratings, and other stakeholders, and ensuring all tools / trackers are updated with correct asset data, timings, and links.
• Manage final asset delivery and trafficking into the internal Netflix tooling and offline systems / workflows. Set up and manage creative trackers for regional & performance marketing managers.
• Drive alignment and efficiencies with teams across the organization, including Regional Marketing, Social Teams, Brand Team, Globalization, and more.
• QC and provide feedback on both globally and locally produced creatives, ensuring regional teams understand the necessary best practices for performance and delivery dates.
• Support reactive and timely asset production, resizing, and localization through a flexible creative pipeline, leveraging internal and external teams.
• Stay updated with the latest industry trends, emerging technologies, brand guidelines, and spec deliverables by platform. Continuously seek improvements in processes, tools, and communication to increase productivity.
• Act as a point of contact for GenAI-related internal and external testing and feedback synthesis. Be a Gen-AI expert who will be able to make recommendations on how we should be leveraging the technology.

Requirements

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $185,000 - $285,000. This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation / adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.