Public Relations Account Manager (B2B Technology, Cybersecurity) Job at Highwire

Public Relations Account Manager (B2B Technology, Cybersecurity, Financial Services)

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Overview

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. The most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values : Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.

Key Responsibilities

• Media / Influencer Relations
• Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same.
• Strong grasp and creative use of social media channels to engage and support efforts.
• Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)
• Experience measuring the ROI of communications activities
• Experience with social media influencer engagement, content campaigns, and media coverage amplification
• Client Service / Management
• Ability to manage PR Programs from kick off through achieving goals
• Ability to set aggressive but achievable goals based on generating news and ongoing coverage
• Exceptional client management skills and deep personal investment in client success
• Ability to manage through periods of change or challenge
• Ability to think clearly and project confidence amid crisis situations or in the face of strong competition
• Day to day contact for clients
• Develop budget and team priority allocations and identify opportunities to increase budget
• Lead media training sessions with clients including developing key messages and all follow up from session
• Writing Proficiencies
• Ability to generate a plan for a campaign or an entire PR program
• Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memoranda and general team correspondence; also responsible for their production and assembly
• Professional, articulate and timely client communication. Development of consistent, creative, successful pitches
• Agency Operations
• Maintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins
• Participation in new business process including proactively identifying new targets, research and presenting at pitch. Identify, attend and encourage others to attend networking events
• Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
• Support teams and manage up and down
• Responsible use of flexible work policies
• Uses Highwire social channels; writes for Highwire blog
• Mentor junior staff to elevate development

Qualifications / Experience

Highwire Perks

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