Business Lead, Lead Generation Partnerships

Business Lead, Lead Generation Partnerships

We're seeking a Business Lead with deep lead generation expertise to own and scale our partner-focused search monetization business. As one of three Business Leads in our organization, you'll specialize in identifying, onboarding, and monetizing scaled lead generation partners who have excess or under-monetized traffic inventory.

In this high-impact role, you'll manage a full P&L while leveraging your network and industry knowledge to build a portfolio of lead generation partners. You'll shape product and go-to-market strategies specifically for this vertical, working with established businesses to help them unlock additional revenue through Google search monetization.

This is a unique opportunity to operate like a GM within a larger organization, combining your lead generation domain expertise with strategic business leadership.

This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.

What You'll Do

• Strategic Partnership Management :
• Take ownership of signed partner deals and drive them to maximum revenue potential
• Lead strategic conversations with C-level executives and decision-makers at partner companies
• Participate in late-stage business development discussions to close high-value partnerships
• Negotiate commercial terms and partnership agreements that drive mutual value
• Guide our business development team on target partner profiles and deal prioritization based on your lead gen expertise
• P&L Ownership & Business Performance :
• Own full P&L responsibility for the lead generation partner vertical
• Drive revenue growth and margin optimization across your partner portfolio
• Analyze unit economics and make data-driven decisions to improve profitability
• Forecast revenue and manage resource allocation for your business vertical
• Set and achieve aggressive growth targets while maintaining healthy margins
• Product Strategy for Lead Generation Partners :
• Shape product strategy based on deep understanding of lead generation user flows and conversion mechanics
• Identify opportunities to optimize partner inventory for search monetization
• Partner with product teams to build features and tools that serve lead generation partners' unique needs
• Ensure our offering aligns with various lead generation product executions and verticals
• Balance partner requirements with Google's quality standards and our business objectives
• Go-to-Market & Business Development Strategy :
• Guide business development team on ideal partner profiles and prioritization
• Provide lead generation expertise to inform target account selection and deal evaluation
• Design partnership frameworks and commercial structures tailored to the lead generation market
• Develop messaging, case studies, and ROI frameworks for the sales team to use with prospects
• Create repeatable playbooks for partner onboarding and scale
• Build competitive intelligence on how others are monetizing lead generation inventory
• Partner Growth & Optimization :
• Serve as primary relationship owner for strategic lead generation partners post-signature
• Analyze partner inventory and identify opportunities to increase monetization and volume
• Develop customized growth strategies for each partner based on their product and traffic characteristics
• Lead quarterly business reviews and strategy sessions with key partners
• Drive partner satisfaction, retention, and expansion from initial deal size to full revenue potential
• Troubleshoot issues and serve as escalation point for partner concerns
• Optimize traffic quality and performance to meet Google's standards while maximizing revenue
• Cross-Functional Leadership :
• Collaborate with and coordinate 3-5 support staff across various functions
• Work closely with the GM / Senior Director to align on strategic priorities
• Partner with product, finance, legal, and operations teams to execute initiatives
• Share insights from the lead gen market to inform broader company strategy

What You Bring

What Success Looks Like

Why Join Us?

Reporting Structure

The U.S. base salary range for this full-time position is $155,000 - $200,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.

System1s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

Equal Employment Opportunity :

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

PI6ac1c439987e-30511-38864369