Manager, Earned Media - Healthcare
Weber Shandwick is seeking a Manager to join our Integrated Media team within our Healthcare Practice. We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who is enthusiastic about media outreach and pitching, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.
What You Will Be Doing
- Develop a strong understanding of the client's business and target audience, and work with sr. media members, account leads, strategists and creative team members to deliver solutions that meet program objectives
- Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
- Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
- Develop strategic messaging for clients and support creation of media plans, briefing documents and proposals that take an integrated approach to driving awareness with target audiences
- Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
- Proactively seek relationships with journalists on behalf of clients
- Serve as a role model to team members and guide junior team members to drive results
- Participate in client calls and provide integrated media updates and counsel to clients
- Participate in office-wide initiatives, seminars and meetings to further professional learning and development
- Actively participate in agency development and assist with new business as needed
Competencies
Business Acumen align talent strategies to drive business goalsClient Service client focus and ability to build trust and rapport across all levelsProactivity exhibit relentless pursuit for new and innovative talent strategiesCollaboration build strong relationships with internal team members at all levels across the organizationCritical Thinking ask probing questions; anticipate and address critical client and talent gaps and needsConflict Resolution possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issuesBasic Qualifications
Bachelor's Degree in Marketing, Communications, Public Relations3 to 4 years' relevant health / wellness experienceMedia relations experienceThe Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including : Medical, Dental, Vision, 401k (with employer match), Tuition Reimbursement, Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul, MyDays Flexible holiday schedules, Short-Term Disability, Paid Employee Family Leave, Family Building Benefit.
California Salary range : $82,000 - $92,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.