Public Relations Manager Job at Sega of America, Inc. in Burbank

Overview

Public Relations Manager role at Sega of America, Inc. Hybrid Work Model. The role supports the Sonic the Hedgehog brand and SEGA’s broader transmedia efforts globally across games, consumer products, animation, and beyond.

Job Summary

Reporting to the Director of Public Relations, the Public Relations Manager will play an essential role in the continued growth of the Sonic the Hedgehog brand and SEGA’s broader transmedia efforts. The Public Relations Manager will support the Public Relations and Marketing team on PR / Communications planning, tactics, content creation, asset development, agency oversight, digital channels management, and community interaction for assigned business areas designated by the team leader. You will play a critical role in crafting and telling the story of the Sonic the Hedgehog brand to players, media, and content creators. The ideal candidate has a minimum of six to eight years of experience in public relations or communications within the gaming, entertainment, mobile, or consumer product industry and is passionate about games and their players.

Duties And Responsibilities

• Collaborate with brand marketing, public relations, community, social, and development teams in the Americas, EMEA, and Japan to develop and execute the overarching communication strategy and campaign narrative for the Sonic the Hedgehog brand and SEGA’s transmedia projects.
• Arrange live or virtual communications events such as hands-on presentations and media tours.
• Serve as a point of contact for all endemic and non-endemic media contacts throughout NA.
• Build and execute first-look, hands-on, preview, and review strategies to achieve maximum press coverage.
• Work with U.S. PR agencies in day-to-day operations to execute breakthrough promotions.
• Oversee PR assets, including scheduling, creation, approval, and publishing, to achieve pre-set PR beats.
• Outline, write, and secure approval of press releases, media advisories, newsletters, and other messaging.
• Analyze and report earned media campaign results, focusing on quantifiable metrics, utilizing PR analytics tools such as LevelUp.
• Performs other duties as assigned.
• In-office attendance is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork.

Qualifications

Compensation

Base pay range : $115,000.00 / yr - $135,000.00 / yr

Sega of America, Inc. provided pay range : This range is provided by Sega of America, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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