Marketing Manager, Social Media

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.

We’re here for it. We think you should be too . We’re looking for a driven professional with an inclusive mindset to join our team as a Marketing Manager, Social Media .

The Marketing Manager, Social Media will lead Crate & Barrel and Crate & Kids presence across organic social media platforms and is responsible for developing and executing innovative organic social media strategies that drive engagement, strength brand voice and delivery measure business results. The ideal candidate has hands-on content creator experience, passion for social media and trending content and is a leader who can guide the team and the brand toward world class storytelling and top tier content creation.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Marketing Manager, Social Media…

• Ownership of all Crate & Barrel and Crate & Kids Social Media platforms including Instagram, Pinterest, TikTok
• Lead Creative and Production teams in ideation around and creation of reactive social content that responds to new social trends, and relevant home furnishings or pop culture news
• Expand social media reach and maintain favorable consumer sentiment and consistently growing engagement
• Design and continuously evolve social media and influencer strategy
• Create strategies to test new social channels and product features where relevant
• Oversee hindsight and Social Media reporting to key stakeholders; articulate insights, trends, key learnings
• Oversee community management, including moderating support for our social media initiatives, scheduling content, being the voice of Crate & Barrel and Crate & Kids and escalating opportunities for thought leadership, engagement and crisis management to appropriate people
• Work in collaboration with other team members and cross functional partners to ensure initiatives have 360-degree support and alignment across all channels
• Manage the social media content calendar; work collectively with Public Relations and Merchandising
• Creative and eCommerce to update the most current information; partner with creative teams on content curation and development
• Develop monthly reporting and optimization / implications; recommend areas for improvement and implement opportunities to show engagement and potential return on investment
• Serve as a liaison to demonstrate and provide case studies and training, as necessary, to individuals on how to leverage social media efforts in a positive association to the brand; contribute to social media corporate policies and best practices
• Maintain community management standards, moderation and escalation process to ensure design and communication are consistent with standards
• Develop, implement, and manage innovative ideas / promotions to drive greater relevance, engagement, and grow external social media communities
• Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
• Monitor all social media platforms and respond / advise, as necessary

What you’ll bring to the table…

We’d love to hear from you if you have…

Minimum Starting Rate : $68,000.00 Annually Up to : $90,000.00 Annually Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.