CRM Specialist

A company is looking for a CRM Specialist to create and manage campaigns across key channels while improving processes and strategy.

Key Responsibilities

Manage the development, execution, and analysis of channel communications, including emails and app notifications

Efficiently manage projects by gathering requirements and maintaining feedback loops with internal teams

Proactively collaborate with Product, Engineering, and Marketing to identify CRM opportunities and optimize campaigns

Required Qualifications

At least 4 years of relevant CRM or retention-based marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming

Exceptional analytical skills for executing A / B tests and communicating results

Knowledge of Braze, Liquid, and conditional logic is a plus

Familiarity with HTML, SQL, and / or Tableau

Proven experience as a self-starter in a fast-paced environment