SVP Marketing Job at Neela Cares in Austin

Direct message the job poster from Neela Cares

Neela is on a mission to make caregiving a privilege, not a burden. We’re building the first AI-powered caregiving assistant designed to help families navigate the complexities of aging-in-place. From simplifying care coordination to giving caregivers the real-time support they need, Neela is reimagining how families care for loved ones at home.

Caregiving is one of the most pressing and underserved challenges in healthcare today. More than 50 million Americans are unpaid caregivers, often unsupported and overwhelmed by systems that weren’t built for them. Neela combines human empathy with AI-driven tools to make caregiving smarter, simpler, and more sustainable—for families, providers, and communities.

Founded in 2024, Neela is backed by mission-driven investors and healthcare innovators. We’re growing fast and looking for a marketing leader to tell our story, drive adoption, and build a category-defining brand in caregiving technology.

The Opportunity

As Neela’s first SVP of Marketing, you’ll define and scale our entire marketing function from the ground up. You’ll craft a compelling narrative for the company, establish our leadership in caregiving and digital health, and drive measurable demand generation across both B2C (family caregivers) and B2B (healthcare partners, payers, and senior living providers).

This is a rare opportunity to lead marketing at a company tackling one of the biggest unmet needs in healthcare. You’ll set the vision, build the team, and own the outcomes.

What You’ll Do

Shape the Neela Story

• Define and evolve Neela’s brand positioning and messaging across caregiver, healthcare, and partner audiences.
• Develop a differentiated narrative that highlights Neela as the leader in caregiving technology.
• Ensure consistency of story across web, product, PR, investor, and sales touchpoints.

Drive Campaigns & Demand

Collaborate Cross-Functionally

Build a World-Class Marketing Org

You Are a Great Fit If You…

Why Neela?

Caregiving is the silent backbone of healthcare—and it’s broken. Families are left to piece together care on their own, at enormous financial, emotional, and physical cost. Neela is stepping into this gap with a bold vision : to transform caregiving with AI-powered tools that empower families and strengthen communities.

We’re not just building a product—we’re building a movement.

Neela is committed to building an inclusive environment where diverse perspectives are celebrated and everyone belongs.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Home Health Care Services

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