Talent.com
Director of E-commerce Marketing
Director of E-commerce MarketingMIRA Safety • Cedar Park, TX, US
Director of E-commerce Marketing

Director of E-commerce Marketing

MIRA Safety • Cedar Park, TX, US
job_description.job_card.1_day_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Director Of Marketing

At MIRA Safety, we value one thing above all else : uncompromising protection. This isn't just a design philosophyit's our driving purpose. As a leading marketing and distribution company for personal protective equipment, we take pride in providing the same exceptional quality of gas masks, filters, hazmat suits, and survival gear to both professionals and civilians. Based in Cedar Park, TX, MIRA Safety creates products purpose-built to shield users from the world's worst chemical, biological, radiological, and nuclear threats (CBRN). Whether our customers are law enforcement officers, military operators, first responders, agricultural workers, or concerned citizens, we deliver durable, reliable products designed to save lives. We're in the business of saving lives, and we believe everyone deserves the best possible chance at survival.

We're looking for a hands-on, data-driven Director of Marketing to lead and execute our digital marketing strategy across all ecommerce channels. This person isn't just a strategistthey're a builder. You've rolled up your sleeves inside ad accounts, built email flows, optimized landing pages, and driven real growth.

You'll oversee a high-performing team and external partners, while personally overseeing key campaigns and being directly involved in testing, analysis, and optimization.

Key Responsibilities

  • Develop and own the integrated marketing strategy across all paid, owned, and earned channels.
  • Translate company growth goals into actionable marketing plans, budgets, and KPIs.
  • Build and mentor a high-performing team of channel specialists (acquisition and retention).
  • Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth.

Hands-On Channel Management

  • Google Ads : Oversee campaigns in Search, Shopping, and PMAX. Propose keyword, bidding, and creative tests.
  • Facebook & Instagram Ads : Oversee campaigns, analyze performance, and lead creative testing to improve ROAS.
  • Email & SMS : Work directly in Klaviyo and Attentive to optimize flows, A / B test subject lines, and drive retention.
  • Affiliate & Influencer Marketing : Track partners through platforms like Impact, CJ, and Rakuten.
  • SEO : Oversee content strategy and technical improvements. Partner with developers to implement fixes that drive organic visibility.
  • Other Paid Channels : Test and scale emerging platforms (TikTok, YouTube, CTV) where ROI potential is strong.
  • Analytics & Optimization

  • Build and maintain reporting dashboards (GA4, Shopify, Looker Studio, etc.) to track performance and ROI.
  • Lead a test-and-learn culturecontinuously improving CAC, ROAS, LTV, and MER.
  • Analyze full-funnel data and customer journeys to identify growth opportunities.
  • Collaboration & Execution

  • Partner with creative teams to brief and review ads, landing pages, and lifecycle assets.
  • Coordinate product launches, promotions, and campaigns across all channels.
  • Manage marketing budgets and ensure profitable scaling of spend.
  • Qualifications

  • 7+ years of marketing experience with direct hands-on management of paid and owned channels.
  • Proven success managing Google Ads, Meta Ads, Email / SMS, Affiliate, and SEO programs.
  • Advanced experience with Shopify, GA4, Amazon Seller Central, and ad platforms.
  • Excellent communication and leadership skills; able to both strategize and execute.
  • Startup or high-growth DTC experience preferred.
  • You'll Thrive Here If You...

  • Get energy from testing, data, and real performance wins.
  • Balance strategy with executionyou can zoom out and zoom in effortlessly.
  • Move fast, stay curious, and take ownership from start to finish.
  • Preferred

  • Experience in CBRN (chemical, biological, radiological, and nuclear)
  • Prior military or law enforcement experience (veterans / current military : please provide DD-214 or statement of service)
  • Familiarity with the Entrepreneurial Operating System (EOS)
  • Willingness to travel up to 10%
  • What We Offer

  • Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by us
  • Optional life, hospital, critical illness, and accident insurance
  • Generous paid time off (PTO) and sick leave
  • 7 paid holidays to relax and recharge
  • Plus, amazing perks at our brand-new Cedar Park office :
  • Onsite gym and private soundproof pods to focus or unwind
  • Sauna, ice plunge, and red light therapy for ultimate wellness
  • Game room with pool and darts to connect and have fun
  • Fully stocked modern break room with snacks
  • Free organic eggs from our on-site chicken farmyes, really!
  • As a part of the application process, we would like you to complete the Culture Index.

    Join us and thrive in an environment designed to support your health, happiness, and success.

    Equal Opportunity Employer MIRA Safety is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

    serp_jobs.job_alerts.create_a_job

    Director Of Marketing • Cedar Park, TX, US

    Job_description.internal_linking.related_jobs
    Marketing Director

    Marketing Director

    Flintrock Builders • Belton, TX, US
    serp_jobs.job_card.full_time
    Director of Marketing (Exempt).Reports To : Chief Operating Officer.FLSA Status : Exempt (Administrative).The Director of Marketing plays a strategic leadership role in shaping and executing the comp...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Ecommerce

    Director of Ecommerce

    Made In Cookware • Austin, TX, US
    serp_jobs.job_card.full_time
    Location : Austin, TX (On-site only in our South Austin HQ) Reports to : CEO.At Made In, we're redefining how people cook at home and in professional kitchens. As a digitally native kitchenware brand,...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    Userpilot • Austin, TX, US
    serp_jobs.job_card.full_time
    Userpilot is a leading product growth platform used by over 1,000 SaaS companies worldwide to drive adoption, engagement, and retention. Our event-based analytics and in-app engagement tools empower...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    Travel + Leisure Co. • Austin, TX, US
    serp_jobs.job_card.full_time
    Our dedicated associates help the company achieve its mission to put the world on vacation.Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and t...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    vcfo • Austin, TX, US
    serp_jobs.job_card.full_time
    Since its inception almost 20 years ago, the firm has grown to encompass an impressive amount of communities totaling around 12,000 units across a large portfolio of buildings.Their communities are...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director, Performance Marketing

    Director, Performance Marketing

    Auctane • Austin, TX, US
    serp_jobs.job_card.full_time
    Director, Performance Marketing.At Auctane, we are united by a passion to help businesses deliver whatever their size, wherever they are, and however they operate. We make it possible for businesse...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director, Product Marketing | Hips

    Director, Product Marketing | Hips

    Enovis • Austin, TX, United States
    serp_jobs.job_card.full_time
    Enovis Corporation (NYSE : ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcome...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Product Marketing and Strategy Director

    Product Marketing and Strategy Director

    Social Solutions Global • Austin, TX, United States
    serp_jobs.job_card.full_time
    US Base Salary Range : $130,000 - $200,000.Bonterra exists to propel every doer of good to their peak impact.We measure that impact against our vision to increase the giving rate as a percentage of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Director Business Operations, Integrated Marketing

    Senior Director Business Operations, Integrated Marketing

    ServiceNow • Austin, TX, US
    serp_jobs.job_card.full_time
    Senior Director Business Operations, Integrated Marketing.It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work.Fas...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Sr. Director, Analyst, Enterprise Marketing Leadership and Strategy (Remote US)

    Sr. Director, Analyst, Enterprise Marketing Leadership and Strategy (Remote US)

    Gartner • Austin, TX, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Senior Director Analyst, Marketing Leadership and Strategy.Gartner is seeking an Analyst that will change how CMOs deliver business impact. Gartner Analysts are thought leaders who deliver actionabl...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    Criquet Shirts • Austin, TX, United States
    serp_jobs.job_card.full_time
    Criquet is on the hunt for a Director of Marketing who can dream big, execute smart, and tell our story across every channel worth telling it on. This isn’t just about making things look good (thoug...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director, Marketing Operations

    Director, Marketing Operations

    Culture Amp • Austin, TX, US
    serp_jobs.job_card.full_time
    Director, Marketing Operations.Join us on our mission to make a better world of work.Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director, Sales & Marketing

    Director, Sales & Marketing

    SH Hotels & Resorts • Austin, TX, US
    serp_jobs.job_card.full_time
    Life at SH is based on a simple idea : the world is beautiful and we want to keep it that way.That's why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, coll...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Sr. Director, Marketing GTM Operations

    Sr. Director, Marketing GTM Operations

    ServiceNow • Austin, TX, US
    serp_jobs.job_card.full_time
    Director, Marketing GTM Operations.It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work.Fast forward to today Ser...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director, Digital Marketing

    Director, Digital Marketing

    Sectigo • Austin, TX, US
    serp_jobs.job_card.full_time
    At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.Sectigo is the most innovative provider of certificate lifecycle management (CLM)...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director, Global Revenue Enablement

    Director, Global Revenue Enablement

    Auctane • Austin, TX, US
    serp_jobs.job_card.full_time
    Director, Global Revenue Enablement.At Auctane, we are united by a passion to help businesses deliver whatever their size, wherever they are, and however they operate. We make it possible for busin...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director, Marketing

    Director, Marketing

    SH Hotels & Resorts • Austin, TX, US
    serp_jobs.job_card.full_time
    Life at SH is based on a simple idea : the world is beautiful and we want to keep it that way.That's why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, coll...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of E-commerce Marketing

    Director of E-commerce Marketing

    Mira Safety • Cedar Park, TX, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Who We Are At MIRA Safety, we value one thing above all else : .This isn’t just a design philosophy — it’s our driving purpose. As a leading marketing and distribution company for pe...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days