Head of Marketing

Our client provides the fastest, most accurate platform for General Contractors, Sub-Contractors, Suppliers, and Construction Service Providers to spot early, viable projects. Our AI engine delivers real-time, 100% coverage of public & private construction opportunities, commercial to industrial, concept to completion. We turn raw project signals into actionable, relationship-ready intelligence that drives revenue for the built-world.

Role Snapshot

Our client is looking for a growth-minded, data-obsessed, builder-leader who thrives at the intersection of marketing, analytics, and revenue. As Head of Marketing, you\'ll own our positioning, GTM strategy, and full-funnel execution, turning the platform into the default starting point for construction business development. You\'ll report to the CEO, lead a small team (plus agencies / freelancers), and build a high-performance growth engine aligned to customer LTV, CAC efficiency, and funnel optimization.

What You\'ll Tackle

• Funnel Math : Demand Gen & Paid Media

Lead with a quantitative POV, CAC / LTV lens, always. Test, iterate, and scale campaigns across paid social, search, and traditional channels with transparent ROI and attribution tracking.

Messaging & Positioning

Craft persona-specific narratives rooted in customer data and behavior insights. Regularly A / B test positioning variants to optimize downstream conversion and retention.

Website & Conversion Pages

Lead a redesign focused on journey-stage conversion (cold to MQL to SQL). Establish event-based tracking and heatmap analysis to boost engagement and form-fill rates.

Growth Engine (PLG + Sales-Assisted)

Define activation metrics and optimize self-serve + assisted funnels using funnel modeling, cohort analysis, and retention curve insights. Implement in-product experiments to accelerate expansion and upsell.

GTM Launch Playbooks

Build repeatable, data-backed GTM templates for new geos, segments, and features. Track and report performance across top-of-funnel (TOFU) through closed-won.

Content & Thought Leadership

Create SEO- and lead score-informed content calendars. Distribute high-conversion media (founder-authored POVs, event recaps, podcasts) across organic and paid channels.

Events & Field Marketing

Design geo-targeted campaigns to lift pre-event brand recall. Benchmark MQL and pipeline contribution per event to refine investments.

Brand & Community Presence

Expand into new digital platforms and embed our client in industry conversations. Ensure brand consistency and track brand lift across community efforts.

What Makes You a Fit

Strong understanding of LTV : CAC ratios, funnel modeling, lead scoring frameworks, and conversion rate optimization

Proven ability to position complex technical products for multiple stakeholders and double pipeline within 1218 months

Hands-on and strategic : you can write crisp copy in the morning, brief designers by noon, and present LTV insights to the board by EOD

Deep channel experience : SEO, lifecycle, ABM, paid, field, and partner marketing

Fluent in tools like GA4, HubSpot, Segment, Mixpanel, and Looker; data comes first, always

Collaborative team leader who recruits A-players and partners well with sales, product, and customer success

Excellent storytelling and executive comms skills; comfortable as the external face of the company

Backed by top construction execs & investors with a runway to dominate North America

High-impact role on a tight-knit leadership team : your blueprint becomes the company\'s marketing playbook

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