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Sr. Manager, Influencer Marketing
Sr. Manager, Influencer MarketingUSA Jobs • Waltham, MA, US
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Sr. Manager, Influencer Marketing

Sr. Manager, Influencer Marketing

USA Jobs • Waltham, MA, US
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Senior Manager, Creator Marketing

Insight Global is seeking a Senior Manager, Creator Marketing to join a Brand & Customer Marketing team for a large go-to-market software development company. This role leads strategy, execution, and performance tracking for a fast-growing influencer program, blending brand building, demand generation, and creator-led storytelling to elevate category awareness and platform visibility. The Senior Manager will manage an Influencer Marketing Coordinator and collaborate cross-functionally with teams including social, content, PR, demand generation, customer marketing, events, and field marketing.

Key Responsibilities :

  • Lead strategy and execution of a fast-growing influencer program.
  • Drive brand awareness through creator-led storytelling and demand generation.
  • Elevate GTM Intelligence by amplifying trusted voices in the industry.
  • Manage an Influencer Marketing Coordinator and oversee program performance.

Skills and Requirements :

  • 6-8+ years of experience in influencer or social marketing, ideally within a B2B environment.
  • 2+ years of team leadership, with a strong track record of mentoring and growing junior talent.
  • Demonstrated success in building or scaling influencer programs that drive measurable business impact.
  • Skilled in negotiating and structuring creator partnerships, including multi-tier deals and agency / platform management.
  • Data-driven mindset with experience in campaign tracking, attribution models, and funnel analysis using UTMs and analytics tools.
  • Deep understanding of key platforms like LinkedIn, YouTube, Substack, podcasts, and newsletters.
  • Familiarity with influencer marketing platforms, social analytics, BI tools, and project management systems.
  • Proven ability to collaborate across teams and build strong internal and external relationships.
  • Genuine enthusiasm for creators, social media, and the evolving landscape of B2B marketing.
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    Sr Marketing Manager • Waltham, MA, US

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