Associate Director, Marketing Lifecycle Analytics

Become a part of our caring community and help us put health first

Humana is transforming how we engage members across their lifecycle—and we’re looking for a strategic, data-driven leader to guide that transformation. As Associate Director, Marketing Lifecycle Analytics, you’ll lead the development of marketing plans and behavioral models that drive growth, optimize investment, and align with enterprise goals.

Overview

This role leads the Onboarding, Retention, and Loyalty team within Consumer Data, Insights & Analytics. You’ll partner with marketing, analytics, and product teams to develop strategic plans, forecast performance, and guide investment decisions across channels and campaigns.

Key Responsibilities

Develop and lead retention, onboarding, and loyalty strategy , including budget allocations, channel mix modeling, and performance projections

Develop learning agenda

in collaboration with stakeholders, focused on the externalities of individual campaigns

Collaborate with rest of Lifecycle Marketing Analytics team

to coordinate analytics across all multiple LOBs

Translate insights into strategic recommendations , guiding investment decisions and optimization strategies

Monitor campaign performance

against plan, identifying risks, opportunities, and areas for adjustment

Support scenario planning and sensitivity analysis , helping leadership evaluate trade-offs and strategic options

Present plans and forecasts to senior stakeholders , influencing marketing strategy and resource allocation

Ensure alignment across teams , acting as a central point of coordination for acquisition planning and performance tracking

Impact

This role is essential to Humana’s ability to grow strategically and efficiently. Your leadership will ensure member marketing efforts are grounded in data, aligned with enterprise goals, and optimized for impact—helping Humana reach more members and improve more lives.

Use Your Skills to Make an Impact

Leverage your expertise in data analysis, strategic marketing, and cross-functional leadership to drive measurable results and elevate the customer journey.

Required Qualifications

Master's degree in economics, math, statistics, computer science, or related field

7+ years of experience in marketing planning, forecasting, or performance analytics

2+ years of experience leading cross-functional planning initiatives and influencing senior stakeholders

2+ years leading a team of data scientists

Preferred Qualifications

Experience in healthcare, insurance, or regulated industries

Familiarity with modeling, predictive analytics, and scenario planning

Experience with marketing performance dashboards and campaign analytics

Comfort working in matrixed environments and managing multiple priorities

Work at Home Information

Minimum download speed of 25 Mbps and upload speed of 10 Mbps recommended; wireless, wired cable, or DSL connection suggested

Satellite, cellular, and microwave connections can be used only if approved by leadership

Associates in California, Illinois, Montana, or South Dakota will receive bi-weekly internet expense reimbursement

Humana will provide telephone equipment appropriate to meet business requirements

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Virtual Pre-Screen

Utilization of HireVue technology for initial screening; participants will answer questions via text over ~15 minutes

Selected applicants will receive a text invitation for a HireVue pre-screen; responses reviewed prior to next step

Applicants may be asked to provide their social security number; instructions will be emailed securely via Humana’s website

Travel

While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$142,300 – $195,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries offer competitive benefits that support whole-person well‑being. Associate benefits include medical, dental, and vision coverage; 401(k) retirement savings plan; paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave; short-term and long-term disability; life insurance; and additional opportunities. Application Deadline : 10‑22‑2025

About us

Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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