Marketing Specialist

Marketing Specialist

The Marketing Specialist is responsible for supporting a variety of initiatives including the Medical Center's website, social media pages, print and digital advertising, and brand awareness. The position also provides media / clinic relations support by drafting news releases, media alerts, fact sheets, emails and other materials as directed. The Marketing Specialist also contributes to corporate communications projects and relationship management as needed, such as the internal employee newsletter.

Essential Functions :

• Coordinate and execute marketing plans to drive awareness and growth of Western Missouri Medical Center (WMMC), the WMMC Foundation and WMMC's clinic locations.
• Produce creative marketing materials and campaigns across various digital and traditional media channels, including but not limited to social media, email marketing, SEM, print ads, radio, outdoor signage / display advertising co-marketing with partners, print ads, direct mail, and radio ads.
• Produce, edit and archive photos and video footage for marketing materials.
• Develop high-quality communications for the hospital, clinics and WMMC Foundation.
• Support the editorial direction, design, production and distribution of all WMMC publications and electronic materials.
• Coordinate media interest in WMMC and ensure regular correspondence with local media partners.
• Create informative resource materials for departments and clinics to promote health and wellness initiatives.
• Promote and support the execution of annual events such as Ladies' Night Out, Fire & Ice and Family Fun Day.
• Work with external and internal stakeholders to enhance the WMMC brand and market share.
• Assist in building relationships with clinic staff to understand their marketing needs.
• Ensure internal and external communications meet brand standards and guidelines.
• Assist in developing & monitoring relationship management plans & strategies.
• Maintain regular and predictable attendance.
• Perform other essential duties as assigned.

Requirements :

Physical / Mental Requirements :