Marketing Manager Job at Aro Homes in Mountain View

Join to apply for the Marketing Manager role at Aro Homes

This range is provided by Aro Homes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $110,000.00 / yr - $130,000.00 / yr

Who we are :

Aro Homes is a thriving, purpose-driven company on a mission to redefine residential construction. Aro Homes was founded to create well designed, precision engineered homes that are beautiful, livable, and durable, while being built multiple times faster and having a positive impact on the environment.

We are a diverse and experienced group of passionate and curious designers, builders, engineers, product developers, and businesspeople who are passionate about and committed to delivering on our mission.

What you will be responsible for :

We are looking for an exceptional Marketing professional who will be responsible for planning, executing, and tracking marketing activities across acquisitions, sales, and brand-building initiatives. This role owns ensuring the company’s marketing strategies and initiatives are clearly defined and that campaigns are executed effectively, results are measured and insights generated to drive continuous improvement.

What You’ll Do :

Overall campaign strategy, planning and execution.

Build and manage a centralized calendar that drives accountability, alignment, and measurable outcomes across property acquisition, Build on Your Property (BOYP), and sales marketing activities.

Execute and optimize direct mail, email, and digital campaigns to generate qualified leads and brand engagement.

Track and optimize campaigns to improve open rates, click-through rates, conversion rates, and cost efficiency.

Maintain clean, accurate marketing data within HubSpot and associated systems.

Build and maintain reporting dashboards to track marketing KPIs.

Work with Acquisitions and Sales teams to ensure every inbound lead is captured, evaluated, and qualified to maximize conversion opportunities.

Coordinate with vendors / agencies for design, advertising, and direct mail campaigns.

Manage asset generation process and quality control.

Website management and tracking including development of landing pages and performance optimization.

Develop a social media strategy for LinkedIn and Instagram, aligned with Aro’s brand positioning.

Create and maintain a monthly / weekly posting calendar for social channels and develop dashboards for performance monitoring.

Build effective partnerships with relevant Brokers and other ecosystem orgs.

Leverage AI to expand output and efficiency.

Qualifications and Skills :

Bachelor’s degree in Marketing, Real Estate or a related field.

3-5 years of experience in marketing, including social media and direct-to-consumer (DTC / B2C) efforts.

Proficiency in HubSpot or other CRM tools (campaign setup, workflows, reporting, lead scoring).

Experience leveraging AI in marketing workflows; familiarity with specific tools (e.g., Jasper, ChatGPT, MidJourney, HubSpot AI, or similar).

Strong organizational skills with the ability to manage multiple projects simultaneously.

Exceptional written and verbal communication skills.

Accomplished at working cross functionally.

Jazzed about working in a fast-paced, highly autonomous and highly collaborative environment.

What we offer :

Opportunity to join an outstanding start-up team and grow a company from the ground up.

Competitive salary package.

Medical / dental / vision benefits.

Equity in the company.

At Aro, we are focused on building a diverse and inclusive workforce. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know. If you are excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

#J-18808-Ljbffr