Paid Social Media Buyer (Part-Time) Job at Ragnar Events in San Francisco

About Fitlab

Fitlab is a dynamic portfolio of fitness and wellness brands dedicated to enhancing every aspect of a fitness-focused lifestyle. Our offerings range from innovative fitness equipment to in-person studios and transformative multi-day group events. We are committed to delivering exceptional experiences that empower individuals to achieve their health and wellness goals.

Position Overview

We are seeking a part-time Paid Social Media Buyer. You will develop, execute, and optimize paid social media campaigns across Meta, TikTok, and more to drive purchase and sales for a diverse portfolio of fitness and wellness brands. We own and operate more than nine brands, including boutique fitness studios, e-commerce fitness and lifestyle brands, and a relay getaway. Your expertise will be instrumental in reaching our target audiences effectively and maximizing return on ad spend (ROAS) and minimizing customer acquisition costs (CAC).

Expectations & Deliverables

• Campaign Strategy and Execution : Develop and implement comprehensive paid social media strategies aligned with Fitlab's marketing objectives.
• Manage end-to-end campaign execution, including planning, budgeting, ad creation, and performance analysis.
• Budget Management : Manage and allocate advertising budgets effectively to ensure cost-efficient spending and achievement of key performance indicators (KPIs).
• Monitor budget pacing and adjust allocations as necessary to meet campaign goals.
• Creative Strategy : Create strategic creative briefs to develop compelling ad creatives that convert.
• Provide strategic input on ad copy, visuals, and formats to enhance campaign performance.
• Platform Management : Oversee campaigns across multiple social media platforms such as Facebook, Instagram, TikTok, and emerging channels.
• Stay updated with platform best practices, algorithm changes, and new advertising features.
• Audience Targeting and Segmentation : Conduct thorough market research to identify and define target audiences for each brand within the portfolio.
• Utilize data-driven insights to segment audiences and tailor campaigns for maximum relevance and impact.
• Performance Monitoring and Optimization : Regularly analyze campaign performance metrics, including impressions, click-through rates (CTR), conversion rates, and ROAS.
• Implement A / B testing to identify and apply optimizations for continuous improvement.
• Reporting and Insights : Prepare detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders.
• Communicate complex data in a clear and concise manner to inform strategic decisions.
• Up to 20 hours per week.
• Additional duties as assigned.

Requirements

Physical Demands

Note

This job description in no way states or implies that these are the only duties and responsibilities to be performed by the employee(s) of this position. Duties and responsibilities may change at any time with or without notice. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

Salary Description

$60 / hour

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