Sr Manager, Marketing Analytics

Senior Manager Of Marketing Analytics

The Senior Manager of Marketing Analytics plays a key role within Denny's Business Intelligence, Analytics & Consumer Insights team. Reporting directly to the Senior Director, this leader is responsible for measuring, optimizing, and communicating to Denny's leadership the performance of paid, owned, and earned marketing initiatives, evaluating the impact of internal and external factors on the company's traffic and sales, analyzing menu performance, measuring test results, creating insightful automated reports.

This role brings clarity, curiosity, and courage to every projecthelping Marketing leaders connect actions to outcomes and campaigns to business impact. The Senior Manager partners closely with Brand Engagement, Media, Digital, and CRM teams to ask deeper questions, uncover meaningful insights, and influence in-flight decisions. Their work goes beyond reporting to deliver true insight storytelling, driving smarter campaigns and more effective guest engagement.

This is a hands-on, cross-functional role that balances analytical depth with communication and collaboration. The Senior Manager is a key bridge between performance data and marketing decision-making.

Marketing Campaign Performance & Analysis

• Lead measurement and insight delivery for national brand campaigns, limited-time offers, and promotional events.
• Track performance across the full marketing funnel : awareness, engagement, conversion, traffic, and loyalty.
• Translate marketing metrics into clear, actionable insights that drive campaign refinement and future planning.

Analyze Menu Performance Analytics

Channel & CRM Analytics

Optimization & Test-and-Learn Execution

Insight Reporting & Communication

Curiosity, Influence & Collaboration

Education & Experience Requirements

Education :

Bachelor's degree required; advanced degree in Business Analytics, Finance, Marketing, Data Science, or related field preferred.

Experience :

Required Knowledge & Skills

The typical pay range for this role is : Minimum : $104,000.00 - Maximum : $143,000.00

Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience.