Manager, Sr. Content Writer

Manager, Sr. Content Writer

Join our dynamic and thriving footwear company as a Manager, Sr. Content Writer in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

Ensure overall strategy for the Famous brand : Works closely with the Creative Director, Marketing Planning and channel leads, to ensure a thorough understanding of key brand pillars and platforms and the product stories we develop to be on brief

Partner on creation of a content strategy : Drive a deeper emotional connection with our customer, compel increased consideration, and reinforce our brand and product positioning

Be a thought leader : Serve as a key participant in team ideation sessions to develop new marketing and promotional concepts

Develop and educate on product assortment : Convey do's and don'ts of our product brand partners along with knowledge on the product assortment key features and benefits to highlight creatively in both messaging and points of view for photography

Stay current on all market research : Review fashion and footwear trends to ensure a thorough understanding of our target customer, both current and acquisition

Ideate ways to talk to our target customer : Create a compelling brand voice that resonates and creates an emotional connection with her

Project leadership : Make sure the copy team follows objectives and parameters of Creative Briefs to ensure copy achieves the goals of each project, encourages the reader to take the desired action (increased consideration, immediate buy, increased engagement, etc.), and is submitted on time

Perks you will enjoy!

Our Shoe Discounts : No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands

Benefits that Start Day One : To learn more details about our total rewards including health benefits and PTO, visit

Get Paid When You Want : Access your money as you earn it and request your earnings before payday

Mental Wellness : Your mental health is important to us, and we offer free, 24 / 7 confidential support and resources through CompPsych EAP for eligible associates

Relaxed Dress Code : At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Site Perks : Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

Bachelor's Degree in English, Journalism, Communications, or related field preferred

5+ years' experience in consumer-facing marketing / advertising writing, preferably at an ad agency or in-house creative department

2+ years' supervisory experience

Strong communication skills must be able to communicate thoughts and creative concepts to team and management

Content management experience a plus

Knowledge of shoe / apparel industry and sense of fashion a plus

Thorough understanding of the creative process

Understanding of both MAC and Windows operating systems, MS Office required

Adobe Creative Suite experience preferred