Senior Content Manager, Writer Job at Caleres in St Louis

Senior Content Manager, Writer

Join our thriving footwear company and make a significant impact as a Senior Content Manager, Writer! This is your chance to shape the future of our esteemed brands. If you have a passion for fashion, a drive for learning, and a keen eye for detail, this role is a perfect fit for you. Be a part of a team that values results, care, and continuous learning.

Key Responsibilities :

• Define and implement the overall strategy for the Famous brand by collaborating with the Creative Director, Marketing Planning, and channel leads to deeply understand brand pillars, platforms, and product stories.
• Drive the development of a content strategy that fosters an emotional connection with customers, enhances brand consideration, and solidifies brand and product positioning.
• Act as a thought leader during team brainstorming sessions, contributing innovative marketing and promotional concepts.
• Educate the team on product assortment, highlighting key features and benefits creatively through messaging and photography.
• Stay updated on market trends by researching fashion and footwear to maintain a clear understanding of current and prospective customers.
• Craft a compelling brand voice that resonates with our target audience.
• Lead projects by ensuring the copy team adheres to the objectives and parameters outlined in Creative Briefs, ensuring timely submission of engaging copy that drives desired actions.

What We Offer :

Qualifications :