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Vitana Pediatric & Orthodontic Partners is hiring : Digital Marketing Manager in

Vitana Pediatric & Orthodontic Partners is hiring : Digital Marketing Manager in

MediabistroFort Lauderdale, FL, United States
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We’re hiring a versatile Digital Marketing Manager to lead our in-house SEO, local search, and paid search advertising efforts . You’ll manage all aspects of digital visibility across multiple pediatric dental and orthodontic practice brands—developing and optimizing campaigns that drive new patient growth.

This is a high-impact role at the ground floor of a growing marketing team. You’ll be responsible for the planning, execution, and performance of digital campaigns across Google Ads, GMB profiles, and key SEO / GEO channels.

What You’ll Do

Paid Media (Google Ads)

  • Build and manage search, display, and remarketing campaigns across multiple practice locations
  • Optimize campaign structure, bidding, keywords, copy, and landing page performance
  • Report on spend, performance, CPL, and ROI; make ongoing improvements
  • Manage budgets of ~$20–30K / month across brands

SEO + Local Search

  • Audit and optimize local listings (GMB / GBP), directory citations, and schema markup
  • Improve on-site SEO : metadata, page speed, heading structure, and content tagging
  • Own BrightLocal / Yext listings tools and Google Search Console analytics
  • Improve organic rankings and local relevance
  • Ensure practice brands are represented in AI platforms (GEO)

    • Strategy & Collaboration

  • Work closely with the VP of Marketing and external designers / writers
  • Ensure consistency across brands while optimizing for local differentiation
  • Support reporting via Looker Studio and other analytics dashboards
  • Work with external teams to maximize performance

    • What You Bring

  • 3+ years of experience in digital marketing, with strong proficiency in both SEO and Google Ads
  • Experience working in or with dental practices or DSOs , ideally in Pediatric or Orthodontic specialties
  • Familiarity with multi-location / local SEO best practices
  • Strong knowledge of Google Ads, Google Analytics (GA4), GSC, and related tools
  • Experience using platforms like BrightLocal, SEMrush, WordStream, or similar
  • Agency experience is a plus—but the ability to own execution is key
  • Based in or near Broward County, FL, with the ability to work from our office 1x / week

    • Bonus Points For

  • Experience managing digital campaigns for medical / dental groups
  • Knowledge of Meta Ads or YouTube Ads
  • Google Ads, GA4 certification(s)
  • Familiarity with HIPAA-compliant tracking or healthcare-related ad requirements

    • Why Join Us?

  • Opportunity to shape the digital foundation of a growing dental group
  • Autonomy, impact, and collaboration with doctor-owners
  • Fast-paced, values-driven environment that prizes integrity, growth, and leadership
  • Competitive compensation and a pathway to grow into a leadership role
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    Pediatric Orthodontic • Fort Lauderdale, FL, United States

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