SVP, New Business Development of Omni-Commerce
Advantage Unified Commerce is an industry leader in true omni-commerce strategy, innovation, and thought leadership. We eliminate disconnects in our clients' marketing and commerce practices to use brands' purposes to inform plans that realize true scale. By combining commerce, customers, culture, and consumers, we lead our clients to unparalleled growth.
We're not a specialist shop. We're a shop full of specialistsunified from agencies, retailers, brands, and startups. We know our model works, because the first thing we unified was ourselves, combining Advantage commerce, e-commerce, and media agencies into an industry-first model of effectiveness that use advanced data and tech to scale commerce.
From sell-in to sell-through and from the first insight to the last media wave, we get shoppers buying into our clients' brands. We develop thoughtful, strategic creative that delivers the right message to the right audience at the right time and place.
Job Description
SVP, New Business Development of Omni-Commerce : (Remote)
To accelerate our growth, we are looking for a strategic, proactive, and well-organized leader to drive new thinking and deliver truly innovative work. Reporting into the President, this senior level role will be responsible for new revenue growth, inbound and outbound prospecting, profitable staffing models as well as marketing Advantage Unified Commerce, AUC, to the industry.
A core member of the Executive Leadership Team for the agency, you'll also lead a team to deliver on aggressive growth goals via new business acquisition and arm the Account leads with tools to drive organic growth.
What We Offer :
- Benefits (Medical, Dental, Vision, Life)
- with company match
- and Career Development
- Paid Time-Off
Growth Responsibilities
Set the Vision : Lead, drive, and deliver the product, practice, and process of business development and growth for Advantage Unified CommerceLeverage strong understanding of Commerce, Retail Media, Analytics, and a holistic view eCommerce with Brick & Mortar to ensure agency positioning and pitch work is at the forefront of the industryLead and orchestrate all the RFI / RFPs for net new opportunities; partner with department leads to build / activate pitch teams. Quarterback the actual work product from strategic approach thru ideas, plans and analyticsOversee the development of early-stage pitch engagement responses including written RFIs, RFPs, and credentials contentGuide and enable pitch coordination including timelines, checkpoints, accountabilities, deliverables, design, and production needsDevelop profitable staffing models across retained and project scopes, working in partnership with Financial Operations to validate margins and current ratesManage and track all opportunities via the agency's CRM platform, ensuring accuracy of the total prospecting pipeline for monthly reporting.Build an ongoing strategy to keep the prospect pipeline healthy while moving each opportunity from developing thru the sales process to won.Manage, coach, and develop business development and marketing team talent and direct reportsEstablish strong, collaborative connections with client and team members to work seamlessly together.Build and strengthen integration between the growth practice and Advantage's Sales organization, sister agencies, and corporate communications teamsMarketing Responsibilities
Continue to hone the Agency's positioning, streamline how we showcase competitive advantage and ensure capabilities are leading edge.Lead the development of AUC's paid / owned / earned marketing plan, optimizing as the year progresses.Manage our external PR agency to secure industry event presenter slots, editorial coverage and amplify our thought leadership.Key Success Metrics
YOY Revenue GrowthProfitability of New ScopesDiversification of Client BaseFollowers / Engagement with Owned AssetsWho You Are
Successful leadership experience - 15+ years in the commerce, marketing, or consulting fieldsStrong communication skills - Communicates clearly, concisely, and adapts to the audience with a focus on soliciting feedback and driving consensusAbility to anticipate - Proactive self-starter with the ability to understand what is needed and drive against it. A go-getter ready to be equal parts hunter and builderExcellent management skills - Works comfortably and effectively in fast shifting, high pressure, and constantly iterating environments and situationsIs a Relationship Builder - Establishes productive working relationships, facilitates consensus, empowers people, and injects a spirit of inclusivenessBold and inventive Brings / Creates new models, new approaches, new stories, new capabilitiesDrive simplification Has the ability to simplify complex concepts, constructs, and languageTravel Requirements : 30 50%
Benefits :
Work from homeFlexible vacation and personal time off (PTO)Paid holidays401(k) matchingHealth, Dental and Vision insuranceFlexible Spending Accounts (FSAs)LiveWell Benefits and ProgramsCompany-paid Life, AD&D and Disability insuranceVoluntary benefits including Pet InsuranceOnline Discounts at PerkSpotQualifications
15+ years' experience in omni-channel marketing, digital marketing, shopper marketing, or similar10+ years' experience driving New Business Development, including prospecting, pipeline development, RFI / RFP, pitch development, et. al.Identify client new business opportunities which include :Clients currently doing business with the competitionClients who do not use a sales agency todayCurrent clients who represent whitespace opportunitiesDevelop new strategies to target those prospective clients, including a comprehensive matrix of opportunities for the three opportunity groups outlined aboveWork with the various teams to implement the business development plan; provide oversight to RFP completion and presentation contentStaffing model developmentExperience in CPG industryAdvertising, marketing, or PR agency experience (5+ years)Sales and / or Negotiation certificationValue-based selling"Storyteller" by natureHighly collaborativeExceptional verbal and written communication skillsAdditional Information
All your information will be kept confidential according to EEO guidelines.