DIGITAL MARKETING STRATEGIST

Digital Marketing Strategist

As a Digital Marketing Strategist in our Marketing Department, you will be responsible for developing, executing, and optimizing cross-channel digital strategies that drive qualified leads, strengthen brand reputation, and maximize ROI. This role bridges creative, PR, technology, and external vendor teams, ensuring that all digital initiatives are aligned, measurable, and effective. One of the most rewarding parts of this role is collaborating with diverse teams and leveraging digital tools to make a direct impact on Fischer Homes' growth and market presence.

You will thrive in this role if you :

Enjoy driving digital campaigns from strategy to execution and optimization.

Are proactive in identifying opportunities and solving challenges with innovative solutions.

Collaborate seamlessly with numerous departments and teams both externally and internally.

Take pride in your work and can communicate it to executive leadership in compelling and informative ways.

Take pride in producing measurable results that support organizational goals.

These skills will be used to :

Manage and optimize paid advertising channels including search, display, social, retargeting, and listing portal ads.

Direct advertising strategy and budgets on MLS syndication platforms and listing portals

Lead organic social media strategies to expand brand presence, engagement, and community awareness.

Develop and execute SEO strategies to improve website visibility, search rankings, and organic lead generation.

Monitor and improve online reviews and ratings across digital platforms.

Drive Large Language Model (LLM) optimization by shaping content, FAQs, and brand positioning for AI-driven tools.

Leverage AI-powered insights to improve ad targeting, content creation, and campaign performance.

Collaborate with vendor partners, third-party agencies, and internal creative / communications teams to deliver high-quality campaigns.

Optimize funnels, landing pages, and messaging to improve conversion rates and lead quality.

Analyze performance across channels and provide actionable insights to leadership and sales teams.

Preferred Qualifications :

Bachelor's Degree in Marketing, Communications, Business, or related field.

4+ years of professional experience in Digital Marketing.

Hands-on experience with paid media, SEO, and social media campaigns.

Familiarity with analytics platforms (Google Analytics, Ads Manager, SEO tools).

Experience in homebuilding, real estate, or CRM-driven sales environments (preferred).

Strong communication and collaboration skills with cross-functional teams.

Rapid problem-solving ability using data and insights.

Proficiency in Microsoft Office (Word, Excel, PowerPoint) or Google Workspace equivalents.

Physical Demands :

Must be able to use sensory skills (i.e. verbal communication) to effectively communicate and interact with other Associates and customers.

Must be able to perform repetitive motions and use fine motor skills (i.e. typing, writing) to operate office supplies (i.e. computer, calculator, copier).

Must be able to lift and carry approximately 20-25lbs unassisted.

Must be able to sit for long periods of time with low periods of reaching and standing

The Value of a Career with Fischer Homes

Fischer Homes is one of the largest and most reputable home builders in the Midwestern and Southeastern states. Founded in 1980, the company has grown to build over 32,000 homes and employs over 700 Associates. Fischer Homes' solid reputation has been built largely by the talent of our Associates as we have been recognized as the 32nd largest builder in the United States.

We value diversity within the Fischer Homes organization and see each Associate as a team member and valuable asset. We select highly competent individuals to join our team, provide them with the resources, training, and development possible to make significant contributions and drive their success while determining their career paths. The rewards for their efforts are :

Professional Development Training programs

Tuition Reimbursement

Competitive Compensation

401(k) with Company matching contributions and profit-sharing

Employee Life Insurance

Personal time off

Inclusive Leave

Fischer Homes holds the highest ethical standards of business. We are honest and straightforward and will stand by our word. Our actions demonstrate respect, courtesy, and above all, fairness.