Job Description : Marketing Coordinator
Company : Culligan by WaterCo
Position Type : Full-Time
Location : Lombard, IL
Compensation : $60k- $70k / year depending on experience
About the Company :
Culligan by WaterCo is a leader in the water treatment industry, known for innovative solutions and exceptional service. We are committed to enhancing the health and satisfaction of our customers through high-quality water solutions.
Job Overview :
We are seeking a dynamic and creative Marketing Coordinator to join our team. This role is ideal for someone passionate about social media and digital marketing, with a flair for creating engaging content and a keen understanding of demand generation marketing.
Key Responsibilities : Social Media Management :
Develop and manage the social media content calendar : Plan and organize monthly content themes, promotional activities, and special campaigns.
Create compelling and engaging posts for various social platforms (Facebook, Twitter, Instagram, etc.) : Craft visually appealing and on-brand content, including images, videos, and graphics.
Respond promptly and professionally to customer inquiries and comments on social platforms : Monitor and manage online reputation by addressing feedback, questions, and concerns in a timely manner.
Promote sales and special events through organic social media posts to drive additional leads : Leverage trending hashtags, collaborations with influencers, and interactive content to enhance reach and engagement.
Analyze social media metrics to guide strategy : Use data from social media insights and analytics tools to refine content strategy and increase engagement rates.
Marketing Support :
Assist in creating impactful marketing email campaigns : Work on segmentation, A / B testing, and analysis of email performance to optimize open and click-through rates.
Design attractive sell sheets and product brochures : Utilize design software to create visually appealing and informative marketing materials.
Contribute to the creation of diverse marketing content as needed : Develop blog posts, case studies, and white papers to support content marketing efforts.
Qualifications : Bachelor's degree in marketing, Communications, or a related field.
1-3 years of Marketing experience preferred.
Strong organizational skills and the ability to handle multiple tasks simultaneously.
A creative eye for design and attention to detail.
Proficiency in social media platforms and digital marketing tools.
Excellent written and verbal communication skills.
A proactive approach to problem-solving and team collaboration.
Basic knowledge of demand generation marketing principles.
Competencies :
To perform the job successfully, an individual should demonstrate the following competencies in this position :
Resourcefulness Customer Focus Team Player
Passion Integrity Analysis Skills
Detail Oriented Communication Judgment / Decision Making
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Marketing Coordinator • Lombard, IL, United States