Director of Sales & Marketing

Job Description

Job Description

Director of Sales & Marketing

What You’ll Be Doing

You will build excellent relationships with clients, third parties, and community organizations in order to generate business for the hotel. You’ll providing strategic direction to the team of sales and marketing professionals to achieve the hotel’s revenue goals and maximize revenue performance. Your daily tasks will focus on researching, developing, supervising and analyzing the direct marketing and sales activities of the hotel. Major goal is to achieve specified Sales / Marketing Department room night and revenue projections in accordance with all annual budgets.

You will report to the General Manager.

Competitive Salary + Bonus

Essential Functions : (include the following. Other duties may be assigned.)

Under the direction of the GM and in coordination with corporate staff, will be responsible for initial training, continual guidance, future development, and actual revenue productivity of all marketing and sales personnel.

• Primary responsibility is monthly / annual group and transient business goals in cooperation with the Director of Group Sales and the revenue management team. Major group markets include S.M.E.R.F., association, and assisting with local-regional corporate.
• Ensure through assisting, training and supervision that sales managers achieve their individual sales objectives.
• Trains and supervises the internal booking procedures of the hotel with all inside sales personnel.
• Supervise selected selling guidelines for all sales personnel.
• Research and develop written marketing and sales objectives for implementation to obtain "Actual" short term and long term future business.
• Make outside sales contacts with major specified commercial customers as well as problem accounts. Along with general manager, is a liaison within the community.
• Participate with General Manager in developing overall hotel business and marketing plan, advertising, public relations, or sales promotional programs. Advise any marketing inefficiencies and opportunities.
• Administer, supervise and analyze all marketing, sales objectives and goals developed through the "Marketing Plan" or specified by the General Manager (in conjunction with HVMG input and support).
• Supervise, monitor and take appropriate action concerning marketing / sales department administration and tracking systems. Evaluates all market segments monthly for future development of written objectives and "fine tuning" of current business / marketing strategies.
• Weekly review of sales and marketing activities with General Manager and additional staff members when applicable.
• Supervise special rate programs within established guidelines.
• Attend any designated industry trade shows and sporadic feeder market trips when called upon (3-5 day trips).
• Submit required monthly / quarterly / annual reports to General Manager and designated HVMG corporate staff.
• Participate with General Manager and Food & Beverage personnel in developing and executing programs to promote food and beverage sales.
• Conduct weekly sales and marketing staff meetings.
• Present a clean, pleasant and professional image within the department staff to project a positive, polished appearance for guest and potential guest relations.
• Develop and / or supervise all follow-up correspondence to clients, at all times, concentrating on professionalism and standards.
• Local community involvement as it benefits the hotel via approved memberships in organizations.
• Perform all other services or duties as requested by the General Manager.
• Contribute and work as a "team" member in all facets of the position.
• Oversee and set strategies for the Catering and Conference Services team, to assure all catering revenue and consumption goals are met.
• Oversee the overall resort marketing program, including relationships with agencies, partners and vendors.

Supervisory Responsibilities :

Business Skills :

Specific Job Knowledge, Skills and Abilities :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience

Additional consideration will be given to applicants who have completed special certifications.

Essentials

To be a successful candidate, you will need the following :

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We provide equal opportunity without regard to race, color, national origin, religion, sex, age, marital status, or disability.