Director of Merchandising

Position Overview

Waggle is seeking a visionary, detail-driven and highly collaborative Director of Merchandising to lead product development and merchandising strategy across our growing brand.  Reporting to the VP of Brand,  this role is responsible for overseeing end-to-end product lifecycle—from concept and seasonal line planning to fabric sourcing, vendor communication, market launch and eventual withdrawal.

This individual will own the product vision and collaborate cross-functionally with Creative, Marketing, Retail, Sales & Operations to ensure merchandise strategy reflects evolving customer needs, fashion trends, brand identity and company goals. The ideal candidate blends strong creative instinct with operational excellence and thrives in a fast-paced environment.

Key Responsibilities

Product Strategy & Line Planning

• Define and execute seasonal product line plans across all categories, aligning with company goals and consumer insights
• Conduct trend research, competitive benchmarking and consumer analysis to identify market gaps and opportunities
• Lead product lifecycle planning, ensuring milestones and deliverables are met across design, development and production calendars

Product Design & Development

Fabric Sourcing & Vendor Management

Cross-functional Leadership & Collaboration

Team Building & Leadership

Required Qualifications

Preferred Qualifications

Benefits

Compensation : $120,000 - $130,000 annually, depending on experience

Please note : This position is based in our current office in Roseville, MN. However, we will be relocating to our new headquarters in Blaine, MN this fall. Candidates should be comfortable commuting to Blaine once the transition is complete.