PR and Seeding Manager, Americas - LA Job at Dr. Martens in Vernon

Dr. Martens is a globally recognizable and culturally influential British brand, with over 60 years of heritage. As brand custodians, we are a dynamic, thriving, and ethical business, with people from diverse backgrounds who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do : be yourself , act courageously , and show you care . They make us who we are and inspire us to push boundaries, embrace individuality, and stand up for what\'s right.

This role will be based out of our LA Showroom office.

SO, WHAT\'S THE STORY?

As part of the Americas Brand Marketing Team, this position plays a pivotal role in shaping Dr. Martens public perception and influence, ensuring strong visibility and relevance across all key platforms.

You will be responsible for developing a compelling US PR and Seeding Strategy to grow and elevate the DM\'s brand through product-focused campaigns, earned media placements, event activations and product seeding. You will also be responsible for driving awareness, attracting new consumers, and oversee a network of influential media partners and industry contacts.

You will also directly manage and be responsible for the growth and development of the PR and Seeding Coordinator to drive day-to-day execution for the Americas.

THE ROLE

As the PR and Seeding Manager you will be responsible for :

STRATEGIC BRAND DEVELOPMENT

• Responsible for adopting the Global PR Strategy and developing a regionally relevant PR and Seeding plan for Dr. Martens in the Americas focused on storytelling, media exposures, and product visibility
• You will partner closely with the Sr. Brand Marketing Manager, Influencer and Talent Lead, Social Media & Community team members to drive quality earned media and product placements to drive brand heat and grow Dr. Martens consumer base in the Americas region.

PR STRATEGY & EXECUTION

TEAM MANAGEMENT & LEADERSHIP

EXTERNAL PARTNERSHIPS

WHAT WE ARE LOOKING FOR

Qualifications :

At Dr. Martens, we live and breathe our 3 core values —they\u2019re at the heart of who we are. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF . ACT COURAGEOUSLY . SHOW YOU CARE . Our values also underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people.

Your technical capability will go hand in hand with our DM Way success factors :

WHAT\'S IN IT FOR YOU?

PAY DETAILS

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and / or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community .

#J-18808-Ljbffr