Growth Marketing Manager - Campaigns

Growth Marketing Manager - Campaigns

Austin / Remote, United States

Marketing General

Full-time

We are seeking a highly strategic and results-oriented Growth Marketing Manager - Campaigns to join our dynamic marketing team. Reporting into the Head of Global Campaigns, this pivotal role will be responsible for designing, orchestrating, and optimizing integrated marketing campaigns that drive pipeline creation, accelerate sales cycles, and enhance customer engagement across the entire user journey. The ideal candidate is a data-driven visionary with a deep understanding of multi-channel marketing, a knack for user psychology, and a proven ability to collaborate effectively with sales and field marketing teams. If you're passionate about transforming marketing efforts into measurable business growth, we want to hear from you!

What You'll Do :

• Campaign Strategy & Execution : Design, orchestrate, and optimize integrated marketing campaigns across all relevant channels (paid, owned, earned) to ensure synergy and cohesive messaging. This includes mapping and quality assurance testing end-to-end user journeys for various personas, identifying key touchpoints and opportunities for optimization, and developing compelling Calls-to-Action (CTAs).
• Campaign Activation & Enablement : Develop and deliver clear campaign enablement kits to field marketing and sales teams, equipping them to amplify campaigns in-market. Facilitate strong cross-functional collaboration to ensure campaign alignment and effective lead follow-up, leveraging both inbound and outbound go-to-market (GTM) plays to fully maximize campaigns and high-performing content.
• Data Analysis & Optimization : Monitor and analyze campaign performance against defined KPIs, including lead volume, quality, conversion rates, and sourced and influenced pipeline and bookings. Heavily rely on data (CAC, LTV, conversion rates) to identify growth opportunities and report on ROI.
• Collaboration & Cross-functional Alignment : Work closely with sales to ensure lead quality, efficient handoff, and pipeline acceleration. Collaborate with cross-functional teams (e.g., content, design, sales enablement, product) to execute programs and ensure campaign alignment.
• Content Development & Impact Analysis : Write impactful ad, email, and landing page copy, as needed. Partner with the content team, offering valuable feedback on content performance, identifying strategic content gaps, and ensuring messaging consistently resonates with target audiences.
• Reporting : Report on lead generation, pipeline contribution, conversion metrics, and the overall effectiveness of integrated campaigns and brand consistency.
• Customer Lifecycle Focus : Take a holistic view, focusing on optimizing the entire customer lifecycle from acquisition to retention and advocacy, driving overall business growth.

What You'll Bring :

$90,000 - $115,000 a year

At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education / training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!

Customer is key

We see our own success through our customers' outcomes.

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it's in our DNA.

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity.

We love what we do, and because we're laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo.

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives.

We champion what's best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military / veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world's smartest network of consumers, brands, and retailers.