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Media Planner

Media Planner

VirtualVocationsBaton Rouge, Louisiana, United States
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A company is looking for a Media Planner II.

Key Responsibilities

Research and develop integrated media plans, including audience insights and media mix strategy

Lead the RFP process, manage vendor relationships, and negotiate media rates

Mentor junior team members and collaborate with analytics and social teams to optimize performance

Required Qualifications

Bachelor's degree in marketing, advertising, communications, or a related field

4+ years of experience in media planning or buying

Strong knowledge of programmatic, digital, and social media channels

Experience managing vendor relationships and RFP processes

Familiarity with Campaign Manager 360 and media research tools is preferred

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Media Planner • Baton Rouge, Louisiana, United States

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