VP, Media & Performance Marketing

VP, Media & Performance Marketing

We are seeking a visionary and hands-on VP, Media to build and lead a performance-focused media function that delivers measurable impact for both HCP and DTC campaigns.

Role Overview

The Vice President, Media and Performance Marketing will be responsible for defining and executing the media vision for Calcium+Company. This includes setting strategic direction, leading the development of integrated channel plans, overseeing activation, and partnering with analytics and strategy teams to drive performance. As the senior-most media lead, this role will build foundational processes, grow client trust, manage external vendor relationships, and recruit top-tier talent. This is a builder role ideal for a media leader who thrives in fast-moving environments and wants to create a media function that's deeply connected to brand strategy, data science, and innovation.

Key Job Responsibilities

Media Strategy Leadership :

• Develop and articulate the agency's media philosophy and omnichannel planning framework across HCP, DTC, and unbranded campaigns.
• Lead the strategic vision for media, guiding omnichannel planning across all paid channelssearch, social, endemic, and emerging platforms.
• Lead client discovery, media strategy development, and cross-functional collaboration with brand, creative, data, and innovation teams.

Growth and Commercial Impact :

Client & Stakeholder Management :

Team & Capability Building :

Vendor & Partner Management :

Performance, Measurement & Innovation :

Qualifications

About Calcium+Company

Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycleand we do it through a dynamic structure of specialized divisions :

Calcium+Company is healthcare marketing agency committed to building smarter brands through strategic clarity, creative impact, and data-powered execution. We're proud of the work we do, but we're just as proud of the culture we've built. Calcium+Company was recently named one of MM+M's 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives. Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career. If you're passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you.

Benefits & Perks We Offer

This position follows a hybrid work model, requiring a minimum of two in-office days per week.

For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE / AA / M / D / V / F.